The insights of La Saponaria

Bio&Smile: the organic and sustainable oral care for the whole family

Written by Simona | Nov 25, 2025 12:15:41 PM
Bio&Smile is the line of products for natural smiles! Toothpastes, mouthwashes, a whitening treatment and toothbrushes of vegetable origin with interchangeable heads. To naturally care for smiles and the environment.

You have asked us in many years and, after much research, we have developed a super natural line entirely dedicated to oral hygiene! We have in fact studied every single detail, making our choices fall on sustainable and ecological materials and on high quality natural ingredients, to take care of your smiles and make them healthy and glowing!

A wonderful novelty, rich not only in active ingredients and natural materials, but also references! In fact, the Bio&Smile line consists of many fantastic products that we present dividing them according to different needs and functionality, but that can be combined with each other as you prefer! Let’s discover them together!

The importance of sustainable oral care

It is the small actions of each of us, endlessly repeated in everyday gestures, that can have the strongest impact on the planet. For example it has been estimated that every year on average a person uses almost 1 kg of toothpaste and 4 toothbrushes.  In Italy there are 60 million pounds of toothpaste used per year and 240 million toothbrushes to dispose of.

Everyday products such as toothbrushes and toothpastes have a major impact on the environment and health

Our goal is to do our part "to leave a cleaner world" through small everyday gestures. Bio&smile is the line of products for naturally shining smiles and to make it easy and affordable for everyone to participate in the green revolution without sacrificing comfort and effectiveness.

Bio&smile products are:

  • Formulated with organic and sustainable ingredients
  • Ensure high performance and effectiveness
  • They have eco-friendly packaging
  • Ideal for the smiles of the whole family

Our natural and organic toothpastes are fluoride-free

The toothpaste Bio&Smile are 3 and are designed to take care of the teeth of the whole family. They do not contain petrolatum, sles and fluoride, which remains a controversial ingredient: while on the one hand it is useful for strengthening the enamel it involves numerous problems if it is swallowed. The use is prohibited in children’s products and is however an ingredient to keep an eye on even for adults. Recent scientific studies have shown an association with an increased risk of cancer and with fluorosis, pathology due to the degeneration of dental enamel. For this reason, toothpastes containing fluoride in a percentage between 0.1% and 0.15% must compulsorily carry on the label the words «Contraindicated in children».

A safer alternative? Hydroxyapatite! This is a mineral that makes up 90% of the tooth enamel and 70% of the dentin and that, thanks to its characteristics, gives these tissues hardness and consistency. Plaque and tartar corrode the surface creating lesions that give rise to the formation of caries. The micro crystals of hydroxyapatite present in the toothpaste, thanks to their biomimetic capacity, and that is the ability to imitate in all respects the biological component and structure, penetrate the micro nicks of the tooth and perform a remineralizing and repairing action.

 

Toothpaste Soothing Children Strawberry

The Baby Soothing Toothpaste Strawberry is the natural toothpaste to take care of the wonderful smiles of children: it has a sweet taste of strawberry and contains aloe vera juice and organic calendula extract, to soothe, refresh and protect the baby’s mouth, helping to prevent the onset of caries and tartar.

The formula is strictly fluoride-free while the packaging of the toothpaste is bioplastic, derived from sugar cane.

how to use

Squeeze (little) toothpaste onto your toothbrush and gently rub your teeth in circular motions. Sing "Happy Birthday..." , do not stop brushing until the song is over. Rinse your mouth and give a nice clean kiss to those next to you. Then, if it’s evening, go immediately to bed, if it’s morning... hurry up!

 

Protective Toothpaste Zenzero&Limone

The Protective Toothpaste Zenzero&Limone is a delicate and homeocompatible toothpaste for adults and children. If you have children and you are undecided whether to focus on toothpaste specific to them or this, know that the first is more recommended for those aged 0 to 6 years, while the second is better for children aged 6 to 99 years.

The perfect natural toothpaste to make the smiles of the whole family radiant and dazzling, even those most in need of attention. It contains a portentous mix of essential oils, in particular of organic ginger and lemon, for the health of the gums and the oral cavity and has a protective and soothing action to 360, removing the plaque gently. The special micro crystals contained (hydroxyapatite) perform a mineralizing action and help to strengthen and protect the enamel.

The package of toothpaste is bioplastic, derived from sugar cane.

 

Whitening toothpaste WonderWhite Menta&Carbone

The Whitening Toothpaste WonderWhite Menta&Carbone is the natural whitening toothpaste that we’ve all been waiting for: the perfect ally to make the natural white of your teeth shine, give strength and protection to your gums and refresh.

Contains aloe vera and three types of mint to give an incredible feeling of freshness, silica particles and activated charcoal to help gently remove stains and make the enamel shine without damaging it, making your teeth naturally white and shiny!

Activated carbon is a fine-grained wood-based powder, coconut shells that are oxidized at very high temperatures. It helps to remove superficial stains on the teeth through a slightly abrasive action and its absorption capacity.

The packaging of the toothpaste is bioplastic, derived from sugar cane e.. curiosity: it is black!

tips for use

Whatever toothpaste you choose, place it upside down: the cap is largely stable and your toothpaste will always be ready and available for use! Bioplastics allows us to have a 100% recyclable packaging and is a more stable material than the mixed and non-recyclable ones with which toothpastes are usually packaged. It does not allow you to roll the package to push the product down, but on the other hand it has the great advantage of not deforming: you will never quarrel with anyone again for having squeezed the toothpaste in the center (something really unacceptable and major cause of quarrels between roommates and new couples of boyfriends who begin a cohabitation!) 😆

 

Whitening treatment WonderWhite

WonderWhite Whitening Treatment is a strong and whitening solid toothpaste, made with a mix of powdered active ingredients and micro active granules that in contact with the teeth are transformed into a soft gel capable of gently removing stains and rediscovering the natural splendor of the teeth. Its microgranules work to give light to your smile without attacking or damaging the enamel, xylitol helps prevent tooth decay while natural menthol and organic peppermint accompany the action of the treatment giving a pleasant feeling of freshness to the whole mouth.

The packaging is recycled aluminum.

How to use

Take the powder with a dry teaspoon and spread it on the wet brush. Massage your teeth for 2 minutes with gentle circular movements. Rinse your mouth and use your favorite mouthwash. Don’t forget to smile in all your newfound glory! Use it 3 times a week instead of toothpaste.
Attention: with the humidity it turns into a gel! Close the jar well after use.

Natural mouthwashes and (almost) zero waste

"We don’t need a handful of people who practice the zero waste philosophy perfectly! We need thousands of people to do it imperfectly!" This is the motto of the international network of zero waste philosophy. The natural mouthwashes of the Bio&Smile Line have an external packaging in FSC certified paper and the jar is made of glass. The cap and the shot glass are made of plastic. That’s why they’re almost zero waste.

 

Protective mouthwash Orange&Xylitol

The Orange&Xylitol Protective Mouthwash is a delicate natural mouthwash to give protection, freshness and many smiles to your whole family! Contains Aloe Vera, Calendula and Chamomile, for a soothing, moisturizing and protective action on teeth and gums and Salvia and Hamamelis to help prevent plaque formation. We then added natural Xylitol, the good sugar that helps reduce the proliferation of bacteria and prevent tooth decay and pure essential oil of Sweet Orange to infuse the sparkling energy of citrus fruits of Sicily. It contains no fluoride and is a perfect ally for the daily hygiene of the mouth of young and old.

 

Mouthwash Extra Fresh Mint&Solidago

The Mouthwash Extra Fresco Mint&Solidago is the natural mouthwash that will give your mouth an intense freshness and a magnificent clean feeling! Its powerful formula is made with Aloe Vera and Chamomile, to give hydration and protection to the whole mouth while Xylitol helps prevent caries and combat the proliferation of bad bacteria. It contains pure essential oil of organic mint for a powerful refreshing action and the innovative bio active natural Solidago to take care of the well-being of your mouth rebalancing the natural oral microbiota.

The toothbrushes in vegetable fiber

Did you know that a normal plastic toothbrush takes up to 1,000 years to decompose? And that 3.4 billion toothbrushes are produced worldwide every year?

In Italy alone, if everyone followed the recommendations of dentists to change toothbrushes every 3-4 months we will produce 240 million toothbrushes, 2.4 million kg of plastic waste!

Looking for an alternative to the disposable plastic toothbrush must therefore become a priority for everyone. There are many alternative toothbrushes, but the truth is that the plastic toothbrush remains for many the most convenient to use.

That’s why we offer toothbrushes in cellulose acetate, a material made from wood pulp and cotton staple, totally natural, 100% biodegradable, sustainable and that allows you to have the same comfort of the plastic toothbrush: it does not rot, it is ergonomic, is tasteless. The handle of this toothbrush if accidentally dispersed in the environment has a duration of 4 years (compared to the 1000 that it takes the plastic toothbrush) but the most interesting thing is that we will never have to worry about throwing the handle or recycle it! With the interchangeable brush heads, we ensure an almost eternal life, thus managing to impact the environment 92% less with each toothbrush change.

 
The bristles are in castor oil and are perfect for performing a gentle cleaning action on teeth and gums ensuring perfect hygiene of the entire mouth! A concentrate of effectiveness and love for the environment, enclosed in a pack of recyclable paper certified FSC. The choice is between medium bristles and soft bristles and there is also the baby version for the mouths of children.

How do you change the cartridge? Nothing easier! We show it in this video:

 

A smile is a curve that straightens everything. Good sustainable smiles to all!