We all have the desire to stay fresh and beautiful even as we get older! Unfortunately, everyday life puts a strain on our skin: skin ageing is an entirely natural process, but one that we can fight and slow down!

In this article, you’ll find all our tips, the right beauty routine and the specific treatments to include in your skin care to keep your mature skin toned and beautiful, by giving it the nourishment it needs.

The skin acts as a barrier against external agents, it’s the first thing other people see of us, and it’s a mirror of the changes our body undergoes over the years, which is why we’re so keen to keep it looking healthy and young as long as possible. Let's take a look at what mature skin is and how to best treat it. In this article we will talk about:

• What are the typical signs of aging? 
• What are the causes of skin aging?
• Beauty routine and treatments for mature skin

What are the typical signs of aging?

The natural ageing process begins from the age of 25 to 30, when the first small expression lines begin to appear, especially in the more sensitive areas such as the forehead and eye contour.

Subsequently, these expression lines become deeper and more numerous, forming actual wrinkles, which can even affect the area around the mouth, which is most prone to losing elasticity.

Mature skin is characterised by:

•    Dry skin
•    Thin skin
•    Lack of brightness
•    Lack of tone and firmness
•    Deep wrinkles
•    Yellowish or pale complexion 
•    Open pores
•    Hyperpigmentation and age spots 

What are the causes of skin aging?

When we talk about causes, we must distinguish between natural causes, related to the normal process of cellular senescence, and environmental causes, due to external factors, on which we can selectively act.

Natural causes

• Less hyaluronic acid synthesis: hyaluronic acid is a polysaccharid responsible for hydration. It is a substance naturally present in our bodies, including the skin, and one of its main functions is to retain water, helpink keep the skin hydrated and plump. As we age, hyaluronic acid production decreases, leading to loss of volume and the appearance of wrinkles. 
• Less collagen synthesis: skin thickness is mainly determined by the presence of type I collagen. In young skin, collagen synthesis and degradation are perfectly balanced, whereas in mature skin, normal collagen metabolism is disrupted, resulting in reduced skin thickness, loss of firmness and plumpness.
• Less elastin synthesis: elastin is a protein present in all elastic fibres, such as tendons, arteries and also the skin. As the years pass, we produce less and less elastin, which is why the skin loses its elasticity and the first expression lines and then wrinkles begin to appear, caused by the skin's inability to relax again after a change.
• Changes in melanin production: the mechanisms of melanin production also begin to vary with age, which is why irregular melanin production is often noted with the formation of darker hyperpigmentation spots, which are very frequent on the hands, face and décolleté.

Environmental causes

•    Stress, which leads to the production of free radicals, reactive and unstable species that bind with the components of our skin (lipids, phospholipids, collagen and hyaluronic acid), damaging them and causing premature ageing.
•    Pollution. Continuous exposure to smog and pollutants attacks our skin by restricting its respiration and hydration.
•    Exposure to UV rays, which also causes the release of free radicals, and can even damage the deeper layers of our skin.
•    Inadequate nutrition
•    Smoking and alcohol

It is against these latter factors that we can take action, avoiding all those situations that accelerate the normal ageing process and externally integrating all those substances that are useful for the regeneration of the epidermis and that can stimulate the synthesis of new cells.

Beauty routines and treatments for mature skin

A complete beauty routine for mature skin that needs extra nourishment includes specific cleansing, a moisturising and normalising pre-treatment, a specific treatment, an anti-oxidising, anti-ageing treatment, a brightening treatment, a treatment to pamper the lips (a detail not to be underestimated!) and an intensive treatment.

Here's how to build a complete anti-ageing routine:

•    Step 1 - Specific cleansing
•    Step 2 - Tonic
•    Step 3 - Face serum
•    Step 4 - Face cream
•    Step 5 - Eye Contour Treatment
•    Face masks - weekly treatment
•    Exfoliation - monthly or weekly treatment

Step 1 - Specific cleansing

A good routine always starts with good cleansing. Here are the products we can choose from for perfect cleansing of our skin:

A gentle cleansing is the first beauty gesture for the skin. For a light, clean, glowing sensation, in the morning and in the evening, you can use the soft, delicate Mirtilla Cleansing Mousse designed to gently cleanse even the most demanding skin. Made with natural, sustainable ingredients, its special formula encompasses all the energy and vitality of nature. It contains blueberry constitutional water, an amazing water extracted from the constituent tissue of the plant, using an innovative open-cell drying method that captures all the beneficial properties of this super fruit.  It also contains hyaluronic acid, for moisturised, glowing skin, active Venus rice extract, rich in minerals and natural antioxidants, and marigold, a gentle added ingredient to pamper you and make you feel special!

Dispense a shot of cleansing mousse onto the palm of your hand and apply it to your face, using circular movements, to thoroughly cleanse your skin, removing make-up, smog and everyday stress. Rinse well.

Double cleansing

An excellent way of cleansing the face is also to double cleanse. This practice originates from the famous Korean skin care, and allows you to deep cleanse your skin through two phases that follow one another:

1.    oil-based cleansing ,which acts by affinity (e.g. using Hip Hip Butter or Lemon Balm Lotion)
2.    foam-based cleansing ,which acts by contrast (e.g. using Mirtilla Mousse)

To learn more about this topic, read the article Double cleansing: what is it and why is it important to do it?

For mature skin, double cleansing can be done with Hip Hip Butter! Concentrated make-up removal butter and Mirtilla cleansing mousse

Hip Hip Butter! Concentrated make-up removal butter is the zero-waste alternative we've all been waiting for: it's super concentrated, delicate, scented formula will make even the laziest souls want to remove their make-up!

The coconut and shea butters make this product nourishing, softening and elasticising, ideal for dry, sensitive and mature skin. Coconut oil makes the skin soft and smooth, protecting it from external agents. Vitamin E, thanks to its oxidising power, protects the skin from the oxidative stress of free radicals.

It’s very simple to use: just wet your face and take a small amount of butter with your fingers. On contact with water, the butter becomes a soft cream, gentle on the face and easy to remove, leaving no oily residue. Also ideal for waterproof make-up.

Step 2 - Tonic, a moisturising and normalising pre-treatment

The tonic is a beauty water to be sprayed directly onto the face and dabbed onto the skin with the fingertips. It helps the skin prepare for the subsequent steps in the beauty routine. Perfect anti-ageing tonics are:

1) Antioxidant Pomegranate Active Water: This active water is the ideal product for those seeking a youthful face and toned skin. The Pomegranate extract combined with Venus rice, hyaluronic acid and red grape vine create a water surprisingly rich in bioactive substances that boost the tone, brightness and freshness of the skin, while counteracting the action of free radicals and signs of ageing.

Obtained through the constituent tissue of pomegranate, using an open-cell drying process, it preserves the natural concentration pf antioxidants, vitamins, minerals and the pure essence of the fruit, leaving on the skin and in the soul a sensual, spicy and feminine fragrance that stimulates the senses and boosts the spirit.

Use it as a tonic, spraying it directly onto your face and dabbing it with your fingertips to prepare your skin for the next skincare steps. You can also use it as a base for antioxidant and anti-ageing masks, or during the day whenever you’re looking for a fresh sensation for your face. One spray is enough to make you shine!

2) Rose Hydrolate: This hydrolate is suitable for very dry and sensitive skin.  Tones, soothes and purifies the epidermis. It has an anti-ageing effect and smooths out small wrinkles. 

It can be used pure, sprayed onto the face as an anti-ageing tonic after cleansing, then serum and face cream can be applied directly onto moist skin. It can be incorporated in the aqueous phase, in the preparation of creams for dry and sensitive skin, anti-ageing creams, soothing creams to calm skin irritations, anti-dandruff lotions, lotions for gently cleansing children's skin and gentle biphasic make-up removers.

Step 3 - Facial serum: boost your routine with Pure Actives

The Pure Actives are serums with a watery, ultra-light texture, perfect for every skin type, from young and impure to mature and dry. All of them have an anti-ageing function and can be used pure on the face as a serum, or as a booster, by adding 1 or 2 drops to your face serum or face cream. They can be used alone or mixed together. They are:

• Hyaluronic Acid: plumping and hydrating face serum plumping and hydrating 
• Bakuchiol: regenerating and lifting face serum
• Coenzyme Q10: hydrating, protective and antioxidant face serum
• Plant Collagen: lifting and toning face serum
• Fermented Complex: lifting and smoothing face serum
• Phytoretinol:  regenerating and lifting face serum 
• Peptidi Complex: tone-evening and firming face serum 
• Niacinamide + Zinc: sebum-regulating and anti-blemishes face serum 
• Vitamin C: brightening and anti-spot face serum
• Salicylic Acid: purifying and sebum-regulating face serum 
• AHA Peel: weekly exfoliating and regenerating treatment

To learn more about all the characteristics of Pure Actives, you can read our in-depth article here: Pure Active ingredients to enhance your anti-aging beauty routine 

The other face serums: specific treatments

Instead of or in addition to the Pure Actives, you can also choose these face serums:

• No-age Bioactive Serum: This regenerating, anti-ageing serum is a true elixir of youth .Its high-performance substances, obtained from sophisticated cosmetic biotechnology processes, will leave your skin looking toned, glowing and ageless. It’s the ideal product to start preventing the appearance of wrinkles, or smooth out existing ones, for relaxed, plumped skin. Suitable for the eye and lip contour areas. Apply it every day, morning and evening, after cleansing your face and before your favourite cream. Massage gently, letting the skin absorb the precious ingredients of the serum, insisting particularly in the critical areas (forehead, eye contour, lip contour). Visible results when used regularly! You can enhance it by adding 1 or 2 drops of your favourite Pure Active, or even several Pure Actives mixed together!
   
  
• Smoothing serum: This serum is ideal for combating the formation of dark spots or minimising existing ones, for an even, glowing skin. A concentrate of natural active ingredients that help to smooth and brighten the skin, and to lighten and counteract the formation of blemishes by evening out pigmentation and colour.
  Apply morning or evening to clean skin, on the face and décolleté, concentrating on critical areas. You can boost its anti-blemish action by adding 1 or 2 drops of Vitamin C to each application, and also 1 or 2 drops of Ecofermented Activator for an all-round action.

Step 4 - The face cream: an antioxidant and anti-ageing treatment

After the serum an anti-ageing face cream can be applied:

If we want an anti-aging cream and we are under 40 years old:

• Pomegranate No-age Face Cream: This face cream is rich in natural active ingredients able to counteract the effects of time and the action of free radicals, leaving the skin of the face and décolleté nourished in depth. It contains all the vitality of the pomegranate, thanks to an open-cell drying process that allows us to extract an elixir rich in antioxidants, vitamins and minerals valuable for our skin from the constituent tissue of the fruit. It is made with 5 nourishing plant oils (shea, baobab, argan, jojoba and olive), and also contains Phytoretinol (natural Vitamin A) to stimulate cell renewal, as well as a mix of antioxidant and anti-ageing agents (Vitamin E, Hyaluronic Acid and Rice Extract), for fresh, radiant, youthful skin. Apply it to clean skin every day, morning and evening, after applying your favourite serum. Massage gently, letting your skin absorb the precious ingredients, insisting particularly in the critical areas (forehead, eye contour, lip contour).

If we want an anti-aging cream and we are over 40 years old:

• Lift&Defence Face Cream: It's a perfect day cream that lifts and protects the skin from blue light damage, formulated with plant collagen and ectoin. This certified organic anti-aging cream has a lifting and protective action. Thanks to its comfortable texture its suitable for all types of mature skin, including combination and dry skin. It provides an immediately visible and long-lasting tightening effect. It contains plan collagen with elasticizing and lifting properties that enhance skin firmness just 45 minutes after application. The formula also includes marine ferments, which help fill and plump wrinkles, smooth the skin's surface, and stimulate the production of collagen, elastin, and hyaluronic acid to enhance skin firmness. Another key ingredient is ectoin, a multifunctional active that preserves skin hydration and protects against blue light and UV damage. The formula is vegan and dermatologically tested on sensitive skin.
• Deep Care Night Face Cream: This anti-aging face cream is designed for nighttime use: it deeply renews the skin. It's certified organic, and its ultra-rich formula is ideal for mature and demanding ski. Enriched with a highly functional blend of active ingredients, it deeply nourishes and renews the skin overnight. It containg AHA fruit acids, Sacha Inchi peptides with plumping and anti-gravity action, and a rich blend of plant oils that fight free radicals while delivering nourishment and elasticity. The AHA fruit acids promote skin renewal and help minimize signs of aging and discoloration, leaving the skin radiant, even and velvety. Sacha Inchi peptides counteract skin sagging thanks to its anti-gravity action and help reduce the depth and volume of wrinkles. Hyaluronic Acod and sugars (saccharides and betaine) act as hydration amgnets, leaving the skin long-lastingly hydrated and plump. The blend of plant oils (rosehip, shea butter, sunflower, cocoa and olive) , rich in omega 3 and 6, fights free radicals and provide nourishment and elasticity. The vegan formula is dermatologically tested on sensitive skin.

Step 5 - Eye Contour Treatment

Say goodbye to puffiness, dark circles and wrinkles, for a glowing expression in one easy step? It is not a dream: just use the right eye contour.

• If you are under 40 years old, you can choose our 3-in-1 WOW Eye Contour Cream. It contains natural Caffeine to stimulate microcirculation and relieve puffiness and fatigue, as well as Phytoretinol, Hyaluronic Acid and Argan to help counteract the signs of ageing and relax the features. Bentonite Clay, together with Witch Hazel and Damask Rose, help to soothe and tone, while the powerful phytocomplex of Jasmine and Hawthorn performs an effective anti-ageing and brightening action, combating wrinkles and dark circles and giving the eyes a real WOW look!
• If you are over 40 years old, your ideal eye contour will be the Lift&Restore Eye Contour, a serum and eye contour mask based on Proage Complex 12, peptides, bromelain and marine ferments. It has a super comfortable, fresh gel texture and thanks to its rich formula, it acts globally  on the eye contour for a fresh and lifted look: it combines lifting, decongestant, hydrating and soothing effects. It can be used both as a serum and as a mask in combination with the Eye Star Reusable Eye Patches. In this case just apply a larger amount of producty and then apply the washable and reusable patches, leaving them on for 15 minutes. You can find both products on sale in the Eye Mask Kit.

And to complete the job? Eyelash & Eyebrow Strengthening Serum, because an authentic wow! effect cannot be achieved without long, strong eyelashes and thick, well-defined eyebrows. A precious mix of oils and vitamins comes to our aid here, helping to strengthen and moisturise both eyebrows and eyelashes, making them healthier, stronger and... extra-long!

Thanks to its fabulous ingredients, such as organic castor, argan, jojoba and sweet almond oils, with their renowned restructuring and film-forming properties, it nourishes and regenerates, boosting strength and vitality. Your eyelashes and eyebrows will be ready to frame a look with a real WOW effect! 

Face masks: an intensive weekly treatment

In a complete anti-ageing routine, you can include face masks once or twice a week. Masks should always be applied to a freshly cleansed face, or even immediately after exfoliation, to allow the skin to absorb the active ingredients more easily. There are different types of masks:

• Mask in cellulose fabric: Here is the Wondermask - Anti-ageing fabric mask! Extremely easy to use: simply shake the sachet well, open it, and leave the layer on for 15 minutes. After this time, simply remove the mask, which is biodegradable and can be disposed of in your organic waste and apply any excess serum. This mask is features a very high concentration of natural phytocomplexes, creating a truly intensive and energizing treatment to reinvigorate even the most tired and dull skin. Its secret weapons are hyaluronic acid with a very low molecular weight and tamarind extract with a filling an tightening effect, Phytoretinol ( a plant extract with the properties of Vitamin A) to help stimulate skin renewal, Moringa and Ginger with a detoxifying action, a phytocomplex of argan, grapes and a mix of antioxidant and hydrating agents to illuminate every skin with radiant beauty. 

• 2 steps Mask: The 2-steps Mask is perfect to fight dullness, eliminating dead cells, and fighting the signs of aging. It's a truly intensive treatment: the scrub purifies the skin and prepares it for the treatment, while the mask has a high concentration of natural anti-aging phytocomplexes that restore tone and radiance. Cleanse your skin and apply the mask using circular motions. Massage vigorously, then remove any residue with water or a cotton ball. The skin will be smooth, detoxified and ready to absorb the mask's active ingredients. Open the Wandermask and apply an even layer all over your face (you can use your fingertips or a soft-bristled brush). Leave it on for 15 minutes, than remove. Beneath the mask, you will find yout skin as smooth and velvety as a rose petal. 

• Cream Mask - Forever Young: This concentrated anti-ageing mask is able to regenerate the skin, giving it a fresh, rested and relaxed look! It is a true intensive treatment that combats the signs of ageing and helps to keep the skin firm and toned. To use it to best effect, just wet your face with water or a tonic of your choice, and apply a small amount with your fingers or a brush, such as the Wonderbrush. In contact with water, the texture becomes creamier and easier to spread. Leave it on for 15 to 20 minutes, then remove with a wipe, such as our Washable Bamboo Wipe. The skin will appear brighter, firmer and more relaxed. The icing on the cake? The zero-waste packaging: the jar is made of glass and the cap is made of aluminum!

Exfoliation

In a complete anti-ageing routine, the exfoliation phase is also very important. It can be done with mechanical scrubs, for a more superficial exfoliation, or with chemical peels, for a deeper exfoliation. After exfoliation, the skin will appear regenerated, smoother and brighter. To learn more about this topic, you can read our article: How to gently exfoliate facial skin: scrubs and peeling. 

Among the mechanical scrubs, to be used once a week, we can choose between:

• Wonderscrub: This gentle exfoliating gel regenerates the skin with mechanical movements. It can be used once a week instead of cleansing or before applying face masks. It contains all the vitality of the pomegranate, a super-fruit rich in antioxidants, vitamins and valuable minerals, from the constituent tissue of which we extract an authentic elixir for the skin, using an open-cell drying process. It defeats dullness, eliminates dead cells and invigorates the skin.

• Nice to Meet you - Mousse Scrub for Face & Hands: This is a super-concentrated mousse scrub for the face and hands, with a soft but compact consistency. It gently exfoliates, removing dead cells and smog, to make the skin glow from the very first glance (and first handshake!). It is a 2-in-1 exfoliation: the brown sugar performs the first, very light exfoliation, removing the first layer of dead cells and brightening the skin. The biodegradable cellulose spheres act as a second, deeper exfoliation, removing the remaining dead cells and stimulating cell turnover. The packaging is totally zero-waste: the box is made of recycled cardboard, while the inner container is made of biodegradable PLA, recyclable in the organic waste.

As for chemical peeling, to be used once a month, there is: 

• AHA Peel: This deeply regenerating monthly cleansing treatment has high skin tolerability. It is suitable for those who wish to minimise signs of ageing, blemishes and dull skin. It is can be used on all skin types, even the most sensitive, thanks to a clever mix of natural alpha hydroxy acids (5% concentration, from Italian fruit acids) that make the formula gentle yet highly effective. It promotes skin renewal from the outside, accelerating natural cell turnover, and from the inside, since it is able to nourish and protect the deeper layers. For further information, you can read the dedicated article on our blog.
  How to use it: Apply to the face, leave on for 10 minutes and then rinse off. Repeat the treatment twice a week.
  
  

The complete package

A complete skincare set to care for mature skin can be found in the No-age Beauty Routine Kit: a package of products with a 20% discount and with free shipping! 
You’ll find everything you need here to build a facial routine to smooth out wrinkles. The products it contains are surprisingly rich in bioactive substances, to boost tone, glow and freshness and counteract the signs of ageing.

Here’s the perfect routine for toned, glowing skin:

•    Step 1. Cleanse, using the Mirtilla Mousse, because a good routine always starts with good cleansing
•    Step 2. Prepare, with Pomegranate Active Water, a powerful anti-ageing elixir for toned, glowing skin
•    Step 3. Nourish, with the no-age serum and hyaluronic acid, used together or alternately, one in the morning and one in the evening
•    Step 4. Plump, using Pomegranate Face Cream, which brings radiance and in-depth nourishment to the face and décolleté

Then, for an intensive, specific treatment once a week, immediately after cleansing, a No-age Wondermask can be applied.

The package includes these products, all in full size:
❤️ Mirtilla Mousse (150 ml)
💜 Pomegranate Constitutional Water (50 ml)
💙 No-age Serum (15 ml)
💚 Hyaluronic Acid (30 ml)
💛 Pomegranate Face Cream (50 ml)
💖 No-age Wondermask (1 disposable fabric mask) 

👉Find the Kit No-age Routine here 👈