All hair types have one enemy in common: frizz! But what is it about? How can you deal with it? In this article we reveal what to do if you have frizzy hair and the secrets to finally having it disciplined and defined.

The much hated frizz effect is a very common problem that afflicts not only those with curly hair, but also those with straight and thin hair and those who, in general, subject it to aggressive treatments. It is dry, brittle, dull and rough to the touch, swollen and unruly hair, difficult to manage.

Let's see together what to do to improve the situation of frizzy hair and keep this unsightly effect at bay. Here’s what you’ll find in this article:

The causes of frizz
How to best treat frizzy hair

Washing frizzy hair
Drying frizzy hair
Styling frizzy hair

The perfect natural hair routine for frizzy hair:

1. Scalp pre-treatment: scalp scrub
2. Hair pre-treatment: masks and lotions
3. Targeted cleansing: shampoo for frizzy hair
4. Hair treatment: anti-frizz conditioners and masks
5. Acid rinse for frizzy hair
6. Ideal styling for frizzy hair

The causes of frizz

Genetic factors: like many things, even the frizz effect, given by the lifting of the hair cuticles, can simply be a consequence of genetic factors. If even some of your family members have always complained of the same annoyance... well, let yourself be consoled by the fact that at least... you are in good company!

Lack of hydration: the main cause of frizzy hair is a lack of hydration. In a humid environment (think of rainy days!), being dehydrated, the hair will be led to absorb the humidity present in the air by expanding the hair cuticles and causing the famous frizz effect; in a dry environment or following a jet of too hot air, the hair will be completely dried out, resulting too dry and losing definition, creating those clouds of hair that look disheveled and messy, like straw!

Aggressive procedures and treatments: another cause of frizzy hair are dyes, perms, bleaching and all those treatments that can damage the hair structure, as well as the use of the hair dryer and hot tools such as curling irons and straighteners that stress the hair making it dry and dull.

Factors related to physical and psychological health: even a bad diet, tiredness and physical or psychological stress can affect the hair, drying it out and weakening it.

How to best treat frizzy hair

To act effectively against the frizz effect, it is necessary to use specific products, possibly using natural and non-aggressive active ingredients.

Especially in the case of curly or wavy hair, the drying and styling phase will also be essential to keep the hair defined, voluminous and free from frizz for longer.

To get defined and natural curls you can also follow the Curly Girl Method, you can find a more in-depth look here.

Washing frizzy hair

First, frizzy hair should not be washed too frequently and using shampoos that also eliminate the natural oils of the hair.

Removing natural lubricants will only make them drier and more brittle, making things worse!

It would be ideal to wash your hair twice a week, also doing specific treatments and wraps, using anti-frizz masks and conditioners, which have a high moisturizing power and protect it from humidity.

Drying frizzy hair

Once washed and nourished, before proceeding with drying it is very important not to rub the hair in the towel, but only dab it, gently removing excess water.

Make sure you don't brush your hair too hard, especially when wet, and prefer a wide-toothed wooden comb to limit breakage as much as possible and to comb it more easily.

It would also be ideal to avoid using hair dryer and hair straighteners, because it is often the jet of hot air that causes frizz. Try to use the hair dryer at a distance of about 10/15 cm and with an average temperature!

Styling frizzy hair

When we choose a product for styling frizzy hair, whether it's a mousse, a serum or a cream, we should opt for alcohol-free products, because it is true that it stays on our hair for a very short time, but once it has evaporated, it makes it even drier and frizzier.

If you are looking for a quick remedy, get yourself a braid or ponytail and leave your hair in this hairstyle for a few hours... once it is loose, your hair will have a natural and defined style!

If you want to protect your hair even while you sleep, use a silk scarf or scarf to wrap your hair during the night...it will be free from humidity and atmospheric agents, free to shine even in the early morning!

To also avoid the "electric hair" effect, opt for pillowcases in natural fabric, synthetic ones electrify them!

The perfect natural hair routine for frizzy hair

As you may have understood, following a specific beauty routine for the needs of your hair is of fundamental importance! In addition to changing those little bad habits, it's very important to know how to choose the right products!

A complete beauty routine includes a scalp pre-treatment, a hair pre-treatment, a specific cleansing, a scalp treatment, a hair treatment and an ad hoc styling!

1. Scalp pre-treatment: scalp scrub

Detox Scalp Scrub - Organic Mint and Rosemary

If our skin is not healthy, our hair will hardly be shiny and beautiful ... for this reason it is very important to take care of our scalp even before our hair ... because a shiny hair is rooted in a healthy scalp!

This scrub is perfect for deep cleansing, removing dead cells, reinvigorating the scalp and having shiny hair.

The massage with delicate biodegradable microgranules reactivates and exfoliates the scalp, removing dead cells, impurities, and pollution buildup.

Organic Rosemary helps stimulate circulation to promote hair growth and balance sebum production. The Chicory Prebiotic strengthens the natural microbiota present on our skin and helps to regain balance and prevent dandruff.

Organic Aloe Gel and Bisabolol soothe and pamper the scalp with their calming and comforting effects. Organic Nettle and Amla strengthen the hair and help keep follicles free from excess sebum. The organic Peppermint essential oil purifies and provides a refreshing fragrance that invigorates the senses!

Wet the hair, apply this product on the scalp and massage the scalp with the fingertips, with particular pressure above the ears, on the nape of the neck and on the central line. Make the microgranules and natural extracts work, which will help you remove dead cells, toxins and... bad thoughts!
Leave it on for a few minutes, rinse and then proceed with normal washing.

We recommend using this product once a week, if you have an oily scalp, and twice a month if you have a normal or sensitive scalp.

2. Hair pre-treatment: masks and lotions

Pre shampoo treatments can be very useful for hydrating dry hair. They can be done once a week, with light and specific oils such as:

Organic Argan oil: this precious nourishing oil thanks to the high presence of natural antioxidants (Vitamin E) and Omega 3-6-9, gives brilliance to dull and brittle hair, with an anti-frizz effect!

Use it as a pre-shampoo pack to give hydration and nourishment to your hair. You can leave it on for 30 minutes before shampooing, then rinse thoroughly.

If you also have weak and brittle ends, a few drops will make them shiny and help prevent damage caused by the heat of the hair dryer.

Organic flaxseed oil: thanks to its emollient and repairing properties, flaxseed oil can be used to treat dull and lifeless hair, making it soft and shiny. Useful to counteract the formation of split ends, it gives body and nourishment to dry and frizzy hair.

It is very rich in omega 3 and omega 6 fatty acids and saturated fats such as stearic and palmitic acid, as well as vitamin C and vitamin E.

Flaxseed oil also contains numerous mineral salts, especially magnesium and calcium, but also potassium, zinc, iron, manganese, copper, phosphorus and selenium. Use it for a super nourishing and taming pre-shampoo pack!

You can use it pure or with the addition of a few drops of lemon essential oil, to remove frizz and make your hair shiny and silky.

3. Targeted cleansing: shampoo for frizzy hair

Strengthening Shampoo: this ultra-nourishing shampoo is designed to deeply hydrate even the most frizzy, dry, or treated hair. Its formula is packed with nourishing and functional ingredients like flaxseed, plant proteins, moringa, and sunflower extracts, and is scented with pure essential oils of sweet orange and geranium.

Perfect if:

You have frizzy, thin, or damaged hair
You want a gentle shampoo that strengthens and protects your hair

Organic Extra Virgin Shampoo: this simple and gentle shampoo is made with virgin oils and natural extracts, containing no fragrances or irritating substances. It cleanses gently without being harsh on your hair or scalp. If you’re looking for a shampoo suitable for the whole family, even for sensitive scalps, this is it! Use a small amount, diluted with water or hydrosol (1 part shampoo to 3 parts water), massage gently into the scalp, and rinse.

Perfect if:

You have curly hair
You have an irritated scalp
You prefer frequent washing

Solid Strengthening Shampoo: this convenient solid shampoo doesn’t require an acidic rinse. Beet amino acids and flaxseed in this shampoo hydrate and strengthen hair, while chicory prebiotics support the scalp’s natural microbiome, helping balance and soothe it. The addition of marshmallow, calendula, and witch hazel adds gentleness, giving serenity to the scalp and shine to your hair! Choosing a solid shampoo instead of a traditional liquid version means a compact, concentrated product that’s good for you and the environment. In fact, 50 grams of this solid shampoo is equivalent to 300 ml of a traditional liquid shampoo, making it perfect for traveling in your carry-on! The packaging is minimal and 100% recyclable (recyclable cardboard and biodegradable film).

How to use: Rub the solid shampoo on wet hair, or lather it between your hands and apply to scalp and hair, then rinse.

Perfect if:

You have normal to dry hair
Your hair needs a boost of energy
Your scalp needs calming care

4. Hair treatment: anti-frizz conditioners and masks

Let's move on to the conditioner and treatments that can be applied before drying.

Leave-in Anti-Frizz Conditioner: designed for all hair types in need of nourishment, this leave-in conditioner combats frizz effectively. Organic coconut oil, rich in fatty acids, vitamins, and polyphenols, nourishes the hair, making it more elastic and silky. It adheres to the hair fiber, keeping the cuticles closed for stronger, healthier, and shinier hair. Moringa extract fortifies the hair shaft and protects it from external agents. Organic flaxseed and shea butter restructure, discipline, and create a protective, anti-stress barrier. It’s the perfect recipe for soft, vibrant hair with a delightful scent! Use this conditioner after shampooing on towel-dried hair, distributing it well along the lengths, or on dry hair.

Perfect if:

Your hair is curly
Your hair is frizzy
You have dry and dehydrated ends and lengths

Solid Restructuring Conditioner: this rich and highly active solid conditioner is designed specifically for frizzy hair. It contains spirulina, abundant in vitamins and minerals, which strengthens hair, and lemon to give it lightness and shine! Coconut oil provides strength and vitality to even the driest and most damaged ends, while flaxseed oil, rich in Omega 3, rejuvenates dull and frizzy hair. The special acidic pH of this conditioner seals the hair cuticles and combats frizz, leaving hair soft, shiny, and perfectly detangled. Its packaging is made from cardboard and plant-based film suitable for composting, making it completely zero waste and plastic-free. Its formulation is highly concentrated—40 grams of this solid conditioner is equivalent to 200 ml of traditional conditioner! The Solid Conditioner can also be considered an excellent final acidic rinse!

Perfect if:

Your hair is frizzy, dull, and lifeless
Your hair is oily and gets dirty quickly
Your hair is unruly and unmanageable

Anti-Frizz Mask: ideal for dry and rebellious hair, this mask features organic aloe and hyaluronic acid. This juicy and hydrating mask revitalizes even the driest hair, leaving it fragrant with zesty citrus notes! Hyaluronic acid hydrates hair from root to tip, keeping it flexible and plumped. Organic Aloe deeply moisturizes parched hair, making it soft and detangled. These two ingredients, along with organic carrot, sunflower, and isomerate saccharide, provide an extra hydration boost that brings dry and lifeless hair back to life. The slightly acidic pH of this mask keeps the hair cuticles sealed, maintaining a disciplined, compact, and healthier appearance. The formula is enriched with Italian fruit acids (AHAs), which help combat hard water and salt damage, control frizz, eliminate dullness, and prevent loss of shine!

5. Acid rinse for frizzy hair

In the case of frizzy, dull and dull hair, it is particularly recommended to do a final acid rinse. After washing your hair with shampoo and conditioner, you can do this step to close the spores of the hair well and give more brightness to the hair. Read our article to discover more!

In fact, by washing the hair with a last acid rinse we will restore the correct ph of the hair which can be altered by the calcareous composition of running water. The acid rinse can be done with:

AHA (Alpha Hydroxy Acids) are a specific treatment for frizzy hair. Simply spray them on damp hair before drying or even daily on dry hair. Thanks to the anti-limestone and anti-salt effects of AHA, along with a slightly acidic pH that helps seal the hair cuticles, they leave your hair soft and manageable. The formula is scented with orange blossom and enriched with nettle and plant proteins for a strengthening effect.
From a functional perspective, AHA contains natural polysaccharides that nourish the hair and antioxidant molecules that protect against oxidative damage from the sun and pollution. In combination with an acidic pH, they help not only to enhance shine and manageability while combating the pesky frizz but also to protect hair color, prolonging the duration and intensity of dyes and highlights.
AHA also plays an important role in anti-limestone and anti-salt properties, which are crucial for shiny and silky hair. Calcium and limestone deposits can fade hair color, while sea salt can lead to dehydration of the hair shaft, making it dry and brittle. Effectively removing limestone and salt is a fundamental step in maintaining healthy and beautiful hair, especially during and after summer.

Hydrolate of your choice: in this case, just spray the hydrosol directly on damp hair without further rinsing with water. A particularly suitable hydrolat for dry hair can be: the Organic Orange Blossom Hydrolate, which tones, soothes, refreshes and regenerates the epidermis, or the Organic Rose Hydrolate, known for its strong moisturizing properties.

Lemon Juice: Just a small amount of lemon juice in a liter of water (about one tablespoon per liter) is sufficient. However, the proportions can be customized based on your hair length and the amount of water needed for rinsing. It is advisable to start with a minimal amount and gradually increase it as needed.

6. Ideal styling for frizzy hair

Styling should be chosen based on your hair type: 

Curl reviving cream: if you have curly or wavy hair you can use this cream which is a leave-in treatment designed to tame even the wildest hair, shape and fix curls, counteract frizz and strengthen and soften your hair, making it shiny!
A rich mix of natural ingredients gives strength, elasticity and new light to your hair: babassu nourishes and disciplines, chicory prebiotic helps to regain the natural balance, hydrosaccharides and aloe gel deeply moisturize and fenugreek (Methi ) makes the hair shiny and silky. For wonderful curls, apply it to damp hair, rubbing the strands with the palm of your hand from the bottom towards the roots. Dry naturally or with a diffuser. For a final touch, you can also apply it to dry curls.

Organic Aloe gel: a true elixir with a rebalancing, moisturizing and emollient action. Thanks to its antioxidant and detoxifying properties, Aloe acts on the hair shaft by purifying it, restructuring it and making it stronger. Ideal if you want to reduce frizz, hydrate, nourish and define curls. Apply a dollop of aloe vera gel on your hands after washing your hair, apply it to your hair by squeezing your curls between your fingers.

Plant Crystals: these vegetable liquid crystals are a true beauty elixir for nourishing, protecting, disciplining and silky hair and are particularly suitable for straight hair, even fine, because they are very light.
We created it by mixing fantastic organic coconut, flax and hemp oils with argan oil produced by a women's cooperative in Morocco to nourish the locks without weighing them down and making them shinier than ever. You can use it after shampooing on damp hair, to make it soft and manageable or on dry strands to fix the fold, tame the frizz effect and make your hair shine.

Still unsure how to build your anti-frizz routine? Take the test and discover the best routine for you! 👇