The skin acts as a barrier against external agents, it’s the first thing other people see of us, and it’s a mirror of the changes our body undergoes over the years, which is why we’re so keen to keep it looking healthy and young as long as possible. Let's take a look at what mature skin is and how to best treat it. In this article we will talk about:
The natural ageing process begins from the age of 25 to 30, when the first small expression lines begin to appear, especially in the more sensitive areas such as the forehead and eye contour.
Subsequently, these expression lines become deeper and more numerous, forming actual wrinkles, which can even affect the area around the mouth, which is most prone to losing elasticity.
Mature skin is characterised by:
• Dry skin
• Thin skin
• Lack of brightness
• Lack of tone and firmness
• Deep wrinkles
• Yellowish or pale complexion
• Open pores
• Hyperpigmentation and age spots
When we talk about causes, we must distinguish between natural causes, related to the normal process of cellular senescence, and environmental causes, due to external factors, on which we can selectively act.
• Stress, which leads to the production of free radicals, reactive and unstable species that bind with the components of our skin (lipids, phospholipids, collagen and hyaluronic acid), damaging them and causing premature ageing.
• Pollution. Continuous exposure to smog and pollutants attacks our skin by restricting its respiration and hydration.
• Exposure to UV rays, which also causes the release of free radicals, and can even damage the deeper layers of our skin.
• Inadequate nutrition
• Smoking and alcohol
It is against these latter factors that we can take action, avoiding all those situations that accelerate the normal ageing process and externally integrating all those substances that are useful for the regeneration of the epidermis and that can stimulate the synthesis of new cells.
A complete beauty routine for mature skin that needs extra nourishment includes specific cleansing, a moisturising and normalising pre-treatment, a specific treatment, an anti-oxidising, anti-ageing treatment, a brightening treatment, a treatment to pamper the lips (a detail not to be underestimated!) and an intensive treatment.
Here's how to build a complete anti-ageing routine:
• Step 1 - Specific cleansing
• Step 2 - Tonic
• Step 3 - Face serum
• Step 4 - Face cream
• Step 5 - Eye Contour Treatment
• Face masks - weekly treatment
• Exfoliation - monthly or weekly treatment
A good routine always starts with good cleansing. Here are the products we can choose from for perfect cleansing of our skin:
A gentle cleansing is the first beauty gesture for the skin. For a light, clean, glowing sensation, in the morning and in the evening, you can use the soft, delicate Mirtilla Cleansing Mousse designed to gently cleanse even the most demanding skin. Made with natural, sustainable ingredients, its special formula encompasses all the energy and vitality of nature. It contains blueberry constitutional water, an amazing water extracted from the constituent tissue of the plant, using an innovative open-cell drying method that captures all the beneficial properties of this super fruit. It also contains hyaluronic acid, for moisturised, glowing skin, active Venus rice extract, rich in minerals and natural antioxidants, and marigold, a gentle added ingredient to pamper you and make you feel special!
Dispense a shot of cleansing mousse onto the palm of your hand and apply it to your face, using circular movements, to thoroughly cleanse your skin, removing make-up, smog and everyday stress. Rinse well.
An excellent way of cleansing the face is also to double cleanse. This practice originates from the famous Korean skin care, and allows you to deep cleanse your skin through two phases that follow one another:
1. oil-based cleansing ,which acts by affinity (e.g. using Hip Hip Butter or Lemon Balm Lotion)
2. foam-based cleansing ,which acts by contrast (e.g. using Mirtilla Mousse)
To learn more about this topic, read the article Double cleansing: what is it and why is it important to do it?
For mature skin, double cleansing can be done with Hip Hip Butter! Concentrated make-up removal butter and Mirtilla cleansing mousse
Hip Hip Butter! Concentrated make-up removal butter is the zero-waste alternative we've all been waiting for: it's super concentrated, delicate, scented formula will make even the laziest souls want to remove their make-up!
The coconut and shea butters make this product nourishing, softening and elasticising, ideal for dry, sensitive and mature skin. Coconut oil makes the skin soft and smooth, protecting it from external agents. Vitamin E, thanks to its oxidising power, protects the skin from the oxidative stress of free radicals.
It’s very simple to use: just wet your face and take a small amount of butter with your fingers. On contact with water, the butter becomes a soft cream, gentle on the face and easy to remove, leaving no oily residue. Also ideal for waterproof make-up.
The tonic is a beauty water to be sprayed directly onto the face and dabbed onto the skin with the fingertips. It helps the skin prepare for the subsequent steps in the beauty routine. Perfect anti-ageing tonics are:
1) Antioxidant Pomegranate Active Water: This active water is the ideal product for those seeking a youthful face and toned skin. The Pomegranate extract combined with Venus rice, hyaluronic acid and red grape vine create a water surprisingly rich in bioactive substances that boost the tone, brightness and freshness of the skin, while counteracting the action of free radicals and signs of ageing.
Obtained through the constituent tissue of pomegranate, using an open-cell drying process, it preserves the natural concentration pf antioxidants, vitamins, minerals and the pure essence of the fruit, leaving on the skin and in the soul a sensual, spicy and feminine fragrance that stimulates the senses and boosts the spirit.
Use it as a tonic, spraying it directly onto your face and dabbing it with your fingertips to prepare your skin for the next skincare steps. You can also use it as a base for antioxidant and anti-ageing masks, or during the day whenever you’re looking for a fresh sensation for your face. One spray is enough to make you shine!
2) Rose Hydrolate: This hydrolate is suitable for very dry and sensitive skin. Tones, soothes and purifies the epidermis. It has an anti-ageing effect and smooths out small wrinkles.
It can be used pure, sprayed onto the face as an anti-ageing tonic after cleansing, then serum and face cream can be applied directly onto moist skin. It can be incorporated in the aqueous phase, in the preparation of creams for dry and sensitive skin, anti-ageing creams, soothing creams to calm skin irritations, anti-dandruff lotions, lotions for gently cleansing children's skin and gentle biphasic make-up removers.
The Pure Actives are serums with a watery, ultra-light texture, perfect for every skin type, from young and impure to mature and dry. All of them have an anti-ageing function and can be used pure on the face as a serum, or as a booster, by adding 1 or 2 drops to your face serum or face cream. They can be used alone or mixed together. They are:
To learn more about all the characteristics of Pure Actives, you can read our in-depth article here: Pure Active ingredients to enhance your anti-aging beauty routine
Instead of or in addition to the Pure Actives, you can also choose these face serums:
After the serum an anti-ageing face cream can be applied:
If we want an anti-aging cream and we are under 40 years old:
If we want an anti-aging cream and we are over 40 years old:
Say goodbye to puffiness, dark circles and wrinkles, for a glowing expression in one easy step? It is not a dream: just use the right eye contour.
And to complete the job? Eyelash & Eyebrow Strengthening Serum, because an authentic wow! effect cannot be achieved without long, strong eyelashes and thick, well-defined eyebrows. A precious mix of oils and vitamins comes to our aid here, helping to strengthen and moisturise both eyebrows and eyelashes, making them healthier, stronger and... extra-long!
Thanks to its fabulous ingredients, such as organic castor, argan, jojoba and sweet almond oils, with their renowned restructuring and film-forming properties, it nourishes and regenerates, boosting strength and vitality. Your eyelashes and eyebrows will be ready to frame a look with a real WOW effect!
In a complete anti-ageing routine, you can include face masks once or twice a week. Masks should always be applied to a freshly cleansed face, or even immediately after exfoliation, to allow the skin to absorb the active ingredients more easily. There are different types of masks:
Mask in cellulose fabric: Here is the Wondermask - Anti-ageing fabric mask! Extremely easy to use: simply shake the sachet well, open it, and leave the layer on for 15 minutes. After this time, simply remove the mask, which is biodegradable and can be disposed of in your organic waste and apply any excess serum. This mask is features a very high concentration of natural phytocomplexes, creating a truly intensive and energizing treatment to reinvigorate even the most tired and dull skin. Its secret weapons are hyaluronic acid with a very low molecular weight and tamarind extract with a filling an tightening effect, Phytoretinol ( a plant extract with the properties of Vitamin A) to help stimulate skin renewal, Moringa and Ginger with a detoxifying action, a phytocomplex of argan, grapes and a mix of antioxidant and hydrating agents to illuminate every skin with radiant beauty.
2 steps Mask: The 2-steps Mask is perfect to fight dullness, eliminating dead cells, and fighting the signs of aging. It's a truly intensive treatment: the scrub purifies the skin and prepares it for the treatment, while the mask has a high concentration of natural anti-aging phytocomplexes that restore tone and radiance. Cleanse your skin and apply the mask using circular motions. Massage vigorously, then remove any residue with water or a cotton ball. The skin will be smooth, detoxified and ready to absorb the mask's active ingredients. Open the Wandermask and apply an even layer all over your face (you can use your fingertips or a soft-bristled brush). Leave it on for 15 minutes, than remove. Beneath the mask, you will find yout skin as smooth and velvety as a rose petal.
Cream Mask - Forever Young: This concentrated anti-ageing mask is able to regenerate the skin, giving it a fresh, rested and relaxed look! It is a true intensive treatment that combats the signs of ageing and helps to keep the skin firm and toned. To use it to best effect, just wet your face with water or a tonic of your choice, and apply a small amount with your fingers or a brush, such as the Wonderbrush. In contact with water, the texture becomes creamier and easier to spread. Leave it on for 15 to 20 minutes, then remove with a wipe, such as our Washable Bamboo Wipe. The skin will appear brighter, firmer and more relaxed. The icing on the cake? The zero-waste packaging: the jar is made of glass and the cap is made of aluminum!
In a complete anti-ageing routine, the exfoliation phase is also very important. It can be done with mechanical scrubs, for a more superficial exfoliation, or with chemical peels, for a deeper exfoliation. After exfoliation, the skin will appear regenerated, smoother and brighter. To learn more about this topic, you can read our article: How to gently exfoliate facial skin: scrubs and peeling.
Among the mechanical scrubs, to be used once a week, we can choose between:
As for chemical peeling, to be used once a month, there is:
A complete skincare set to care for mature skin can be found in the No-age Beauty Routine Kit: a package of products with a 20% discount and with free shipping!
You’ll find everything you need here to build a facial routine to smooth out wrinkles. The products it contains are surprisingly rich in bioactive substances, to boost tone, glow and freshness and counteract the signs of ageing.
Here’s the perfect routine for toned, glowing skin:
• Step 1. Cleanse, using the Mirtilla Mousse, because a good routine always starts with good cleansing
• Step 2. Prepare, with Pomegranate Active Water, a powerful anti-ageing elixir for toned, glowing skin
• Step 3. Nourish, with the no-age serum and hyaluronic acid, used together or alternately, one in the morning and one in the evening
• Step 4. Plump, using Pomegranate Face Cream, which brings radiance and in-depth nourishment to the face and décolleté
Then, for an intensive, specific treatment once a week, immediately after cleansing, a No-age Wondermask can be applied.
The package includes these products, all in full size:
❤️ Mirtilla Mousse (150 ml)
💜 Pomegranate Constitutional Water (50 ml)
💙 No-age Serum (15 ml)
💚 Hyaluronic Acid (30 ml)
💛 Pomegranate Face Cream (50 ml)
💖 No-age Wondermask (1 disposable fabric mask)
👉Find the Kit No-age Routine here 👈