For an effective anti-wrinkle action, you can’t rely on just one product: that’s why it’s important to build personalised beauty routines that are tailored to your needs, using different products that complement each other and amplify each other's potential. Let's find out how.

Our skin is a very complex, extensive organ, made up of different layers that have different structures and functions. In general, the skin's main function is to protect us from external agents such as bacteria, and to maintain our thermal balance through the sweat glands present all over the surface of our body.

Hyaluronic acid, collagen and elastin are basic substances that make up the skin, and are naturally present in connective tissue. Collagen is a support protein for the dermis, hyaluronic acid is a polysaccharide responsible for hydration, and elastin is a protein that provides elasticity and the ability to deform the skin when subjected to mechanical stress. Collagen is rather like the beam that supports the wall, hyaluronic acid the bricks and elastin the cement that holds it all together.

Young skin has a greater capacity to regenerate the cells that act as connectors and keep it toned and elastic. As the years go by, this capacity diminishes, which is why it is important to supplement your daily routine with actives that can at least partially restore what the skin lacks.

What are the causes of skin ageing?

Anna Magnani once said to her make-up artist: "Leave all my wrinkles... It took me forever to get them!" The first cause of skin ageing is undoubtedly the passing of time. A mature skin bears the signs of expression and in a sense tells the story of your life. So, we can distinguish between natural causes related to the normal process of cellular senescence, or skin ageing, and environmental causes, caused by external factors, on which we can act selectively.

Natural causes

Reduced collagen synthesis: the thickness of the skin is mainly due to the presence of collagen. In young skin, collagen synthesis and degradation are perfectly balanced, whereas in mature skin, normal collagen metabolism is disrupted, leading to a reduction in skin thickness, loss of firmness and plumpness. In other words, the beams supporting the structure tend to give way.

Reduced elastin synthesis: elastin is a protein present in all elastic fibres, such as tendons, arteries and also the skin. As the years pass, we produce less and less elastin, which is why the skin loses its elasticity and the first expression lines and then wrinkles begin to appear, caused by the skin's inability to relax again after a change. To put it another way, the concrete that holds the structure together becomes stiffer, and we lose elasticity.

Reduced hyaluronic acid synthesis: hyaluronic acid is an aggregation of several simple sugar molecules, such as glycuronic acid and N-acetylglucosamine. With the passage of time, however, its regeneration becomes slower: this is one of the reasons that leads to the formation of the dreaded wrinkles. In other words, the bricks supporting our wall are becoming fewer and fewer.

Environmental causes

•    Stress: stress leads to the production of free radicals, reactive and unstable species that bind with the components of our skin (lipids, phospholipids, collagen and hyaluronic acid), damaging them and causing premature ageing.
•    Pollution: continuous exposure to smog and pollutants attacks our skin by restricting its respiration and hydration.
•    Exposure to UV rays: they cause the release of free radicals and can even damage the deeper layers of our skin.
•    Inadequate nutrition
•    Smoking and alcohol

It is against these latter factors that we can take action, avoiding all those situations that accelerate the normal ageing process and externally integrating all those substances that are useful for the regeneration of the epidermis and that can stimulate the synthesis of new cells. How can this be done? By building a specific facial routine. Let's see how.

Fantastic anti-ageing facial beauty routines and where to find them

Every self-respecting beauty routine consists of four simple and essential steps:

•    Step 1 - cleansing
•    Step 2 - tonic
•    Step 3 - facial serum
•    Step 4 - face cream

In the anti-ageing routine, or for those who suffer from dark circles and puffy eyes, we can add a specific intensive treatment.

•    Step 5 - eye contour

We can supplement all routines, and all the more so anti-wrinkle facial routines, with remineralising treatments, applying face masks once a week.

Pure Actives

Our daily skin care now has some powerful new allies! These are pure products with surprising efficacy, each with a specific, targeted action, but which can be used mixed together for an all-round anti-ageing action.

In the form of serums with an ultra-light, watery texture, they are suitable for every skin type, from young and impure to mature and dry.

Our anti-ageing Pure Actives:

•    Hyaluronic Acid: the much-loved, well-known Hyaluronic Acid from La Saponaria, a targeted anti-wrinkle treatment with multiple molecular weights that has won the hearts of many of you, thanks to its plumping and lifting action
•    Coenzyme Q10 is the only Pure Active with an oil base: this is why it cannot be mixed with others or used pure, but must be used as a booster for face creams. For glowing skin, just add 2 drops of Q10 to each application of cream: it has an effective protective action, because it is able to restore the lipid barrier, and its antioxidant action gives the face a younger, fresher appearance
•    Plant Collagen: the plant alternative to animal collagen, with an anti-ageing action and instant lifting effect
•    Ecofermented Activator: Korean-inspired active with an anti-ageing action, anti-blemish and smoothing action, based on natural fermented ingredients
•    Phytoretinol: the natural alternative to retinol, with an anti-ageing, regenerating and lifting action, a vitamin A equivalent with maximum skin tolerance that mimics the actions of retinol
•    Niacinamide + Zinc: a miraculous serum with a sebum-regulating, soothing and protective action, able to prevent the appearance of new imperfections and reduce sebum production, making the skin less shiny and the texture more compact, even and glowing
•    Vitamin C, with its strong antioxidant power, is able to slow down the action of free radicals, and has a smoothing effect, lightening dark spots and compacting skin texture. It brightens the skin, leaving it extremely fresh and glowing
•    AHA peel: the only monthly treatment for deep exfoliation of the skin, with a regenerating and smoothing action. The final magic touch for a truly complete skincare routine.

The Pure Actives can be used morning and evening, mixed together, alternating or combined with your favourite face creams or serums! The only exception? It is best not to use Niacinamide immediately after the Peel or together with Vitamin C: all other combinations are permitted!

Pure Actives can be used:

1.     pure, instead of or before your face cream. Apply 2 drops of product directly on your face and rub in until completely absorbed
2.    as a booster. Add 1 or 2 drops of product to your favourite face cream or serum. It will improve the efficacy of the cream or serum and make the texture light and easy to spread!
3.    The Peel differs from the others in that it is a monthly treatment that must be applied once a day for 6 days, left on a clean face for 10 minutes and then rinsed off

How to build an anti-ageing facial beauty routine with Pure Actives

As we have seen, Pure Actives can be used directly on the face or as a booster for creams or face serums. Let's look at some practical examples to see how to incorporate them into your anti-ageing facial beauty routine. For more on how to build an anti-ageing beauty routine.

The anti-ageing beauty routine to prevent wrinkles

20 to 30 years old? Want to keep your skin young and fresh for a long time? Want to prevent wrinkles? Here’s the perfect routine for you, which you can repeat morning and evening:

Step 1 - Mirtilla Cleansing Mousse, because a good routine always starts with good cleansing. You can use the mousse in the morning to gently cleanse your face, and in the evening, also to remove make-up. If you prefer a zero-waste solution, you might also want to consider the No Stress Solid Detergent, ideal for delicate skin!

Step 2 - Rose Hydrolate to relax the skin and prepare it for the next steps, you can use rose hydrolate as an anti-ageing tonic. Spray it pure on the face or apply it to the skin using a cotton pad (preferably washable and reusable)

Step 3 - Hyaluronic Acid, a targeted multi molecular weight anti-wrinkle treatment, to be used in this case pure on the face as a serum

Step 4 - Aloe Vera and Argan Moisturising Face Cream (to which you can add 1 drop of Plant Collagen)

Step 5 - 3-in-1 Eye Contour Cream, a fabulous mix of natural active ingredients to soothe, tone, lighten and ecounteract wrinkles and dark circles. For a real Wow! look, you can apply the Eyelash & Eyebrow Strengthening Serum every night before going to bed, for thick, perfectly defined eyebrows and lashes that go on forever!

Intensive treatment: once a week, after cleansing, you can apply the 2-Step Wondermask, consisting of a scrub that purifies the skin and prepares it for treatment and the actual mask, to be left on for 15 minutes. It has a very high concentration of natural anti-ageing phytocomplexes able to boost tone and leave skin glowing.

Beauty tip: to look your best before an important evening, you can use Plant Collagen pure on your face as a serum, for an instant lifting effect.

The anti-ageing beauty routine to minimise skin blemishes

If dark spots tend to form on your face, and you’re looking for a routine to minimise existing ones and prevent the formation of others, here’s the perfect routine for you:

Anti-ageing and anti-blemish beauty routine 

Step 1 - Mirtilla Cleansing Mousse, because a good routine always starts with good cleansing. We can’t stress this enough

Step 1 - Once a month - exfoliation with AHA peel, to be applied once a day for 6 days. You can then wait 1 week - 10 days to exfoliate the skin once a week with a gentle facial scrub such as Wonderscrub or Nice to Meet You, concentrated and zero-waste!

Step 2 - Pomegranate Constitutional Water, with antioxidant properties and rich in bioactive substances that leave the skin bright, toned and glowing, while counteracting the action of free radicals

Step 3 - Uniforming Serum formulated to counteract the formation of dark spots by evening out pigmentation and the complexion. Add a few drops of Vitamin C, with its anti-blemish and antioxidant action, and to complete the action, a few drops of Eco-fermented Activator, the Korean-inspired active ingredient for porcelain skin

Step 4 - in summer: Antipollution firming face cream - High Protection SPF 30: an anti-ageing and anti-blemish face cream with SPF 30, for perfect protection from the sun and oxidative stress, formulated with the latest generation of 100% physical filters

Step 4 - in winter or every night: No-age Pomegranate Face Cream (to which you can add 1 drop of Hyaluronic Acid)

Step 5 - 3-in-1 Eye Contour Cream and for a final touch, the Eyelash & Eyebrow Strengthening Serum, for thick, defined eyebrows and lashes that go on forever!

Intensive treatment - once a week, after cleansing, you can apply

•    a peel-off mask, to which you can add 5 drops of Uniforming Serum and 2 drops of Vitamin C, to obtain a powerful anti-ageing mask with strong lightening potential on facial blemishes, to be left on for 15-20 minutes
•    a Forever Young Mask, a concentrated anti-ageing mask that regenerates the skin and gives it a fresh, rested and relaxed look! It is a true intensive treatment that combats the signs of ageing and helps to keep the skin firm and toned. Just apply it on a wet face and leave it on for 10-15 minutes

The anti-ageing beauty routine for impure skin

Those who have it know that impure skin is complicated: it’s not a fan of creamy textures, and often a good rule to follow is "less is more", i.e. the less we use the better.
Impure skin is generally also delicate and sensitive, with imperfections that are easily irritated: let's face it, it is such a challenging, difficult skin type that an effective anti-ageing action often takes a back seat .In these cases, the Pure Actives are the perfect serums, because they’re extremely light, yet functional to the general well-being of the skin and are very powerful anti-ageing agents. Here's how to introduce them into your anti-ageing routine for impure skin

Step 1 - You already know that a good routine always starts with good cleansing, and a cleanser specifically for combination skin is certainly the Bye Bye Impurities Facial Cleanser with charcoal, sage and tea tree

Step 1a - Once a month - exfoliation with AHA peel, to be applied once a day for 6 days. You can then wait 1 week - 10 days to exfoliate the skin once a week with a gentle facial scrub such as Wonderscrub or Nice to Meet You, concentrated and zero waste!

Step 2 - Lemon Balm Constitutional Water, with soothing and purifying properties, to brighten and balance the skin

Step 3 - Niacinamide + Zinc is the Pure Active specifically for combination skin, thanks to its impressive sebum-regulating action. It can be used as an intensive treatment morning and evening for 14 days on the affected areas, and then used once a day or only as needed. Its use should be avoided immediately after an AHA peel or facial scrub, but it can be used at different times of the day. For an even more specific action, you can also add 2 drops of Phytoretinol: its regenerating properties are great for impure skin, and it has an anti-ageing action.

Step 3a - Mattifying Serum, for skin that tends to be shiny, to be applied only to the T-zone, or Anti-Imperfection Serum, for skin prone to imperfections, to be applied only to the affected parts of the face

Step 4 - Lemon Balm Face Cream, ideal for combination skin thanks to its sebum-regulating properties

Step 5 - 3-in-1 Eye Contour Cream, a fabulous mix that combats puffiness, dark circles and wrinkles in a single step. For a real Wow! look, you can apply the Eyelash & Eyebrow Strengthening Serum for thick, perfectly defined eyebrows and lashes that go on forever!

Intensive treatment: once a week, after cleansing, you can apply

•    a Purifying Wondermask. Simply shake the bag, open it and apply the fabric mask to your face for 15 minutes. It is especially powerful against blemishes and blackheads, and also has a soothing and calming action, for a treat your skin will love
•    a Bye Bye Impurities Mask, a concentrated mask ideal for combination and oily skin. Its special formula, rich in purifying and decongesting active ingredients, combats excess sebum, so say goodbye to blemishes and shiny skin, for a velvety, purified complexion. A combo of actives for a real knock-out action, without ever being aggressive

The complete package: if you’re interested in this routine, you might like to consider buying the Stop Imperfections Beauty Routine Kit, which contains many of the above products and allows you to save 20%!

The anti-ageing beauty routine for dry, sensitive skin or skin with couperose

If your skin tends to dry out, get irritated easily and maybe even has couperose, here’s the perfect anti-ageing routine for you:

Step 1 - If you have read the other routines, you’ll know that a good routine always starts with good cleansing! Those with sensitive or couperose-prone skin can opt for our No Stress Solid Cleanser, ideal for sensitive skin!

Step 2 - Blueberry Constitutional Water, ideal for sensitive, reactive skin in need of pampering, which reddens easily, or Helichrysum Hydrolate, which is soothing and decongestant, making it perfect for skin with couperose

Step 3 - Mix 1 or 2 drops of Phytoretinol with 1 or 2 drops of Eco-fermented Activator, to be used pure on the face

Step 4 - Mirtilla Face Cream, highly nourishing, perfect for sensitive and dry skin, rich in vitamins, organic acids and natural antioxidants - all substances considered to be protectors par excellence of capillary microcirculation, and with an impressive anti-couperose action. For an even more targeted action, you can add 1 drop of Red Grape Glyceric Extract to the face cream, perfect for treating couperose

Step 5 - 3-in-1 Eye Contour Cream, a fabulous mix that combats puffiness, dark circles and wrinkles in a single step. For a real Wow! look, you can apply the Eyelash & Eyebrow Strengthening Serum for thick, perfectly defined eyebrows and lashes that go on forever!

Intensive treatment:

•    you can create a soothing and remineralising mask once a week with 10 grams of White Clay, 5 drops of Phytoretinol and Eco-fermented Activator or 5 drops of Red Grape Glyceric Extract and 10ml of Helichrysum Hydrolate
•    or, once a week, you can apply the Soothing No Stress Face Mask, a concentrated face mask ideal for delicate and easily irritated skin. It provides immediate relief, protects the capillaries and nourishes in depth. Thanks to its rich composition, it cares for the skin and protects it from external attacks, redness and irritation. Just apply it on a wet face and leave it on for 10-15 minutes

The anti-ageing beauty routine for mature and very mature skin

In this case, for an all-round anti-ageing action, the ultimate beauty routine can be:

Step 1 - Mirtilla Cleansing Mousse - have we mentioned that before? A good routine always starts with good cleansing

Step 1a - Once a month - exfoliation with AHA peel, to be applied once a day for 6 days. You can then wait 1 week - 10 days to exfoliate the skin once a week with a gentle facial scrub such as Wonderscrub or Nice to Meet You, concentrated and zero waste! The exfoliation phase is particularly suitable in an anti-ageing routine, because it regenerates the skin

Step 2 - Pomegranate Constitutional Water, a tonic to be sprayed on the face, rich in bioactive substances for toned, glowing, fresh skin and to counteract the action of free radicals

Step 3 - 1 drop of Eco-fermented Activator + Hyaluronic Acid + Plant Collagen + Phytoretinol + Vitamin C mixed together: the skin, as we have seen, is mature for a number of reasons, and if we really want to act, we must do so on several fronts. This powerful mix of actives provides a truly structured all-round action. You can find all the anti-ageing Pure Actives in the Pure Actives kit

Step 3a - if making a mix with all the actives is not convenient for us, we can also mix 2 drops of some of them together, for example Eco-fermented Activator and Hyaluronic Acid, and apply them pure to the face and then add 1 drop of the others, in this case Plant Collagen, Phytoretinol and Vitamin C, either in the No-age Bioactive Serum or directly in the face cream

Step 4 - No-age Pomegranate Face Cream, a very rich cream, perfect for combating the effects of time and the action of free radicals and for leaving the skin of the face and décolleté nourished and glowing; we can add 2 drops of Coenzyme Q10 to brighten and protect the face

Step 5 - 3-in-1 Eye Contour Cream, to counteract puffiness, dark circles and wrinkles in a single step. For a real Wow! look, you can apply the Eyelash & Eyebrow Strengthening Serum, for thick, perfectly defined eyebrows and lashes that go on forever!

Intensive treatment - once a week, after cleansing, you can apply

•    an Anti-ageing Wondermask. Simply shake the bag, open it and apply the fabric mask to your face for 15 minutes. Its brightening and plumping action is able to defend our skin against the signs of ageing, combating dullness and the force of gravity
•    a Forever Young Mask, a concentrated anti-ageing mask that regenerates the skin and gives it a fresh, rested and relaxed look! It is a true intensive treatment that combats the signs of ageing and helps to firm and tone the skin. Just apply it on a wet face and leave it on for 10-15 minutes

The complete package: if you are interested in this routine, you might like to consider purchasing the No Age Beauty Routine Kit, which contains many of the above products and allows you to save 20%!

The anti-ageing and brightening beauty routine

Dull and tired face? Dull skin? Fancy brighter, more glowing skin? Let's nourish it with Vitamin C! An anti-ageing and brightening routine can be built as follows:

Step 1 - Mirtilla Cleansing Mousse, because by now you know that good cleansing is a must for a good routine!

Step 1a - Once a month - exfoliation with AHA Peel, a must for an anti-ageing and brightening routine, because it can regenerate the face in depth, for glowing skin! Apply it once a day for 6 days. You can then wait 1 week - 10 days to exfoliate the skin once a week with a gentle facial scrub, such as Wonderscrub or Nice to Meet You, concentrated and zero waste

Step 2 - Pomegranate Constitutional Water, a tonic to be sprayed on the face, rich in bioactive substances for toned, glowing, fresh skin and to counteract the action of free radicals

Step 3 - 2 drops of Vitamin C, the pure brightening active par excellence! Perfect for giving your skin a healthy, glowing appearance! Thanks to its potent antioxidant properties, it will protect you from the action of free radicals, also acting as an anti-ageing active. You can add 2 drops of multiple molecular weight Hyaluronic Acid, to moisturise the skin without weighing it down and to prevent and combat wrinkles

Step 4 - No-age Pomegranate Face Cream, a very rich cream, perfect for combating the effects of time and the action of free radicals and for leaving the skin of the face and décolleté nourished and glowing; we can add 2 drops of Coenzyme Q10 to brighten and protect the face. As an alternative to cream, we can also use Shine Hydrogel, a brightening face gel rich in natural micro-pearls to capture the light and let your beauty shine

Step 5 - 3-in-1 Eye Contour Cream, to counteract puffiness, dark circles and wrinkles in a single step. For a real Wow! look, you can apply the Eyelash & Eyebrow Strengthening Serum  for thick, perfectly defined eyebrows and lashes that go on forever!

For your evening beauty routine ,you can repeat the same steps, but instead of face cream or Hydrogel Shine, we can use Rosehip Oil: this precious oil is ideal to use as an anti-ageing facial or as a night treatment, so your skin can wake up silky, super-hydrated and brighter!

Intensive treatment - once a week, after cleansing, you can apply:

•    an Anti-ageing Wondermask. Simply shake the bag, open it and apply the fabric mask to your face for 15 minutes. Its brightening and plumping action is able to defend our skin against the signs of ageing, combating dullness and the force of gravity
•    a Forever Young Mask, a concentrated anti-ageing mask that regenerates the skin and gives it a fresh, rested and relaxed look! It is a true intensive treatment that combats the signs of ageing and helps to firm and tone the skin. Just apply it on a wet face and leave it on for 10-15 minutes