Phytoretinol is a pure anti-aging active which promotes cell renewal and collagen synthesis, counteracting expression lines, regenerating cells and providing a powerful lifting effect. Let's get to know it better. Spoiler: it can also be used in summer!

Let's take a step back in time and talk about one of the undisputed stars of the cosmetic world in recent years: retinol!

Also called provitamin A, retinol began its rise to success starting in the 1980s, quickly becoming an essential ingredient in the creation of anti-aging cosmetic formulas, thanks to its ability to combat skin aging and stimulate collagen synthesis. 

What's the problem? The retinol commonly used in anti-aging cosmetics is of synthetic origin and can cause irritation and photosensitivity!

How can we obtain a completely natural active ingredient, easily tolerated by the skin, that has the same characteristics and functions as the well-kown retinol while avoiding its drawbacks? Introducing Phytoretinol, the natural alternative to retinol!

Let's get a bit more technical and look at the results recorded for phytoretinol during the clinical tests conducted to demonstrate its effectiveness, specifically: 

These graphs show us the effects and results obtained by our Phytoretinol compared to those of classic retinol.

- The first graph shows us how collagen synthesis is significantly greater than the placebo or the treatment with traditional retinol. 

- The second graph shows us how using phytoretinol for 2 months shows a reduction in wrinkle depth of 7.9% more than the placebo, with results completely similar to the use of encapsulated retinol which records an 8.7%

The conclusion, as the numbers suggest, is that Phytoretinol achieves performance very similar to those of the famous provitamin A with equivalent mechanism of action, visibly reducing wrinkles and improving skin texture thanks to its cellular renewal action. 

We also went a step further: we subjected our Phytoretinol to clinical tests conducted on a sample of 20 subjects who highlighted significant improvements with respect to the monitored parameters, in particular: 

- An 11% reduction in wrinkles depth "crow's feet" after 28 days of use

- A 13% increase in the brightness parameter after 28 days of use, that indicates an improvement in the skin's radiance/lightness 

What's Phytoretinol? 

The plant from which it originates is Vigna Aconitifolia a perennial belonging to the Leguminosae family, native to India and Pakistan, but now widespread across all continent. Its seeds, in particular, are a gold mine containing precious substances that are allies of the skin health and beauty, such as carbohydrates, proteins, water, lipids and polyphenols essential for stimulating cell renewal, collagen synthesis and effectively counteracting cellular degeneration and the action of free radicals. 

It's precisely thanks to its ability to accelerate cell turnover and collagen synthesis, that the precious extract of the Vigna Aconitifolia seeds takes the name of Phytoretinol, since it has the same regenerating powers as the well-known retinol and simulates its beneficial actions, with the difference that it is 100% vegetable and has maximum skin tolerability, unlike retinol which can cause irritation in very sensitive and delicate skin.

Phytoretinol is a pure anti-aging active ingredient that promotes cellular renewal and collagen synthesis. In technical terms, it is a Vitamin A equivalent with greater skin tolerability compared to retinol.

Indeed, this natural-origin extract acts delicately on the skin and simulates the same powerful beneficial actions of Vitamin A, counteracting expression lines, regenerating cells and providing a powerful lifting effect. 

How and when do I apply it?

It's a versatile product that meets different needs based on different application preferences. Indeed, in our beauty routine, it can be used morning and evening, on a cleansed face, in two ways: 

• Pure. before applying face cream or even as a replacement for cream if you prefer a lighter texture. In both cases, simply apply 2 drops of product directly to the face an massage until completely absorbed.
• As a booster, adding 1 or 2 drops of product to your favourite face cream or serum to enhance its action. Furthemore, it will make the cream texture much lighter to the touch and easily absorbed, increasing its effectiveness!

I choose it because...

It's the ideal product for those looking for a treatment that counteracts wrinkles over time, day by day, providing visible and long-lasting benefits. 

Choose it if you need a real anti-aging treatment with long-term permanent results. 

Can I use Phytoretinol in summer?

Do you know that Phytoretinol can become your great ally in summer?

Indeed, thanks to its regenerating and antioxidant action, it is a useful product to fight the signs of photoaging (i.e., exposure to UV rays) and counteracting free radicals, the main cause of cellular aging.

Try it even after sun exposure, adding a few drops to your favourite aftersun! 😉

How do I include it in my beauty routine?

You can try Phytoretinol in its pure form to test and fully enjoy its precious properties, but you can also find it in the formulas of some family products, such as Proage Ultra Face Serum, a regenerating and repairing product which, in addition to Phytoretinol contains Ceramides, or in the  3-in-1 Eye Contour Cream from the WOW line, in the Pomegranate No-age Face Cream and in the Wondermask - Anti-age Face Mask, both in natural cellulose and 2-steps form!

But don't worry, following our recommendation you will discover how to include Phytoretinol as a pure active into your daily beauty routine, by adopting simple yet effective habits for always-on-skin! Below you will find specific products for the beauty routine best suited to your skin type 😎

Anti-age/Mature Skin Beauty Routine

Step 1 - Mirtilla Cleansing Mousse, because a good routine always starts with a good cleansing 

Step 2 - Pomegranate Active Constitutional Water, anti-aging 

Step 3 - Phytoretinol 

Step 4 morning - Lift&Defence Face Cream, anti-aging and protective 

Step 4 evenening - Deep Care Face Cream. anti-aging and regenerating 

Intensive treatment with Wondermas - Anti-age Face Mask in natural cellulose to be applied once a week after cleansing and Forever Young Face Mask, to be used once or twice a week 

Combination/Oily Skin Beauty Routine 

Step 1 - Deep Pure Purifying Cleansing Gel, perfect for combination and oily skin

Step 2 - Lemon Balm Active Constitutional Water, sebum-regulating

Step 3 - 2 drops of Phytoretinol used pure on the face or added to the Bioactive Anti-imperfection Serum

Step 4 - Lemon Balm Moisturizing Face Cream, perfect for combination skin, or Stay Pure Face Cream, perfect for impure skin, or Stay Matte Face Cream, opacifier, perfect for oily skin and to be used as a primer before make-up 

Intensive treatment with Wondermask - Purifying Face Mask in natural cellulose, to be used once a week after cleansing and to be alternated with Bye Bye Impurità Face Mask 

Dry/Sensitive Skin Beauty Routine 

Step 1 - No Stress Solid Soothing Face Soap, perfect for dry and sensitive skin

Step 2 - Pomegranate Active Constitutional Water, remineralizing and antioxidant 

Step 3 - Phytoretinol, in its pure form or to be used before Coenzyme Q10, the ideal serum for dry skin that protects the skin barrier

Step 4 - Mirtilla Nourishing and Velveting Face Cream 

Intensive treatment with 2-steps Mask, to be used once a week after cleansing and to be alternated with Forever Young Face Mask, brightening and regenerating. 

To learn more about anti-aging routines and how to best use Phytoretinol together with other products, you can also read our article: Anti-ageing facial beauty routine: how to use Pure Actives