Keratin is naturally present in our bodies and it gives structure, strength, and density to our hair, eyelashes, and nails. But what do we do when our body produces less of it? Vegetable keratin comes to support us!

Keratin treatments and products offer increased strength and elasticity to the hair. Vegetable keratin is used in many hair products and helps prevent weakening, but this is just one of its several uses. Let's find out together what vegetable keratin is and how to use it to strengthen and illuminate our hair!

Fragile and fine hair? Dry hair that breaks easily? Or unruly and frizzy? If you want stronger, more manageable, and shinier hair, Hair Actives come to your rescue – 3 concentrated solutions for unruly manes! Let's take a closer look at their features, how to use them, and who can benefit from them.

They are lightweight and suitable for all hair types, providing nourishment to both the strands and the roots: they are the new Hair Actives from La Saponaria, here to revitalize our hair and make it shine like never before. They are:

A recent beauty trend that has gained traction is the use of rosemary for scalp massages. Rosemary is also trending as a special ingredient in strengthening and lengthening hair treatments. The claim is that rosemary has the power to accelerate hair growth. Myth or reality? The ancient technique of Hair Oiling has deep roots. Let's explore it together!

Does rosemary really make hair grow faster and stronger? In this article, we'll delve into how this belief has spread and how to perform a scalp massage with rosemary or rinse with rosemary water to test the actual effectiveness of what thousands of influencers assert. Here's what you'll find in this article:

Summer is not exactly the season most loved by our hair! Between a sunbath and a dip in the sea or in the pool, you may notice that your hair has become duller, more brittle and dry. It's all the fault of the sun, heat, salt, chlorine and sweat that can attack the beauty of our hair and make it more difficult to tame.

To avoid having to deal with a drastic cut at the end of summer, you can intervene in time and take advantage of a few tips and the power of natural ingredients to nourish and restructure your hair and show off healthy and shiny hair all year round! Together we will discover why it is important to protect our hair before and after exposure to the sun

One of the most widespread problems is certainly that of dry, damaged and brittle hair... why? They are usually the result of many small abuses perpetrated on our poor hair which add up over the months and years, creating real damage that can no longer be ignored!

With our hair care routine and the right remedies for dry and brittle hair, your hair will be reborn to a new and splendid life!

If you've ever dealt with dry and brittle hair you already know how hard and challenging it is to cope with. It may look dull and lack vitality. There is good news though: there exist effective solution to restore the heatlh and shine of your hair. Reading trough this article, you will find out what are the best practices to take care of dry and brittle hair and to turn them beautiful. Here there are the contents of the article: 

• Dry and damaged hair: Causes
• Dry and damaged hair: some tips
• The Beauty Routine for dry and damaged hair
  - Scalp Pre-Treatment
  - Hair Pre-Treatment: pre-shampoo hair masks
  - Specific Cleansing: Shampoos for Dry Hair
  - Hair Treatment: The perfect conditioner for dry hair
• Styling for dry hair
• Dyeing dry hair with Henna
• The Complete Package

Dry and damaged hair: causes

Hair can get dry and brittle due to several factors that may interact one with the other until they damage the natural structure of hair. One of the main causes is loss of moisture.

Each hair is made up of an outer layer called the cuticle and an inner layer called the cortex. The cuticle consists of tiny scales that should overlap evenly to protect the inner cortex.

Sun exposure, constant use of hair-dryer and hair-straightener, along with excessive use of chemical products like hair-dye and permanent, and frequent washing can damage the cuticle. This may cause loss of moisture and make your hair weak and dry. Moreover, external agents like humidity and pollution may make things worse for your hair. Even a diet lacking essential nutrients such as proteins, vitamins and minerals can have bad influence on the condition of your hair, thus contributing to its dryness.

To sum up, hair gets dry because of several internal and external causes that jeopardize both hydration balance and hair structure.

Dry and damaged hair: some tips

So, how to deal with dry and damaged hair? Here there are some tips to follow:

• Pay attention to how you dry your hair! Avoid using the hair-dryer at high temperatures and try not to approach the scalp and the hair roots. Keep it at a certain distance from your mane, and if you have the time... why not air dry your hair instead?
• Use the right tools! If you notice split ends along your mane, changing your brush can make a difference. Use a wooden comb or brushes with smooth and soft bristles, avoiding those with small beads at the ends. Avoid brushing your hair when it's wet; wait until it's partially dried and then gently comb through!
• Avoid using hair straighteners and curling irons at high temperatures! If you use them too often you will only weaken the structure and cause split ends!
• Limit invasive treatments! Colorings, bleachings, and perms are treatments with strong chemical agents that, if used too frequently, can seriously compromise the health of your hair.
• Watch out for UV rays! If your hair is already damaged, UV rays can penetrate their structure, so try to protect them from prolonged sun exposure.

All hair types have one enemy in common: frizz! But what is it about? How can you deal with it? In this article we reveal what to do if you have frizzy hair and the secrets to finally having it disciplined and defined.

The much hated frizz effect is a very common problem that afflicts not only those with curly hair, but also those with straight and thin hair and those who, in general, subject it to aggressive treatments. It is dry, brittle, dull and rough to the touch, swollen and unruly hair, difficult to manage.

Let's see together what to do to improve the situation of frizzy hair and keep this unsightly effect at bay. Here’s what you’ll find in this article:

The causes of frizz
How to best treat frizzy hair

Washing frizzy hair
Drying frizzy hair
Styling frizzy hair

The perfect natural hair routine for frizzy hair:

1. Scalp pre-treatment: scalp scrub
2. Hair pre-treatment: masks and lotions
3. Targeted cleansing: shampoo for frizzy hair
4. Hair treatment: anti-frizz conditioners and masks
5. Acid rinse for frizzy hair
6. Ideal styling for frizzy hair

Looking for shiny, soft and silky hair? Structuring a hair routine with natural products will help us keep our hair healthy and beautiful and doing an acid rinse at the end of each wash is a great way to make it silky and more manageable. Let's see what it is, how it is done and why it can always be useful.

Who wouldn't want soft and shiny hair? Anyone struggling with frizz or dull, lifeless hair is constantly searching for something that can tame their locks. Let's see together how and why an acid rinse can be a first and effective solution. Here are the points we will cover in our article:

Hennetica natural colours are a true beauty treatment for hair, not only to cover grey, but also to make hair stronger and healthier.

Here's who the 8 Hennetica goddesses are, which ones to choose according to your base colour and how to get the most out of these fabulous herbal dye mixes.

Prebiotics and probiotics: they are often confused but the difference between them is substantial. What they certainly have in common, however, is that they are able to bring benefits to our general state of health. Let's see how and why.

What does it mean to have fine hair? What can we do to have the thick, voluminous hair we dream of? In this article, you’ll find all our tips and remedies for fine, thin hair without volume, and we’ll reveal the best beauty routine to get the fabulous hair you’ve always dreamed of!

Solid shampoo: a choice more and more people are making, to avoid the use of plastic bottles. How to use it? Does it have disadvantages compared to traditional liquid shampoos? Let’s find out!