Makeup has a very long history, and although it has gone through different stages and trends, it has always existed. There is hundreds reasons why people wear makeup, as well as existing ways to wear it. Today, the industry of organic cosmetics is increansingly growing with people opting for natural products to create their looks. Not only does organic cosmetics come from certified agriculture, but also it allows to create natural and nude looks. 

This article is about natural makeup and organic cosmetics. If you wear makeup but you would like to change your habits, this is the right place to do so. On the other hand, if you are not makeup-fans because you appreciate more natural looks, there is nothing wrong with it! Wearing makeup is not mandatory, because appreciating yourself and expressing your identity is what most matters. Nevertheless, reading through this article you will find some tips to take care of your look and to enhance it, and why not, to try something new for a natural look. Here there are the contents of the article:

• Makeup: a short story
• Why do people wear makeup?
• Natural makeup with organic cosmetics
• The No-makeup Makeup Trend
• Must-have for a Natural Makeup Routine
• Conclusion

Makeup: a short story

Believe it or not, makeup is 6000 years old. It has been existing since Ancient Egypt, when egyptians used to wear makeup to enhance their looks for rituals and religious celebretaions. It was believed that Gods appreciated beauty and that taking care of oneself could protect from the evil. The first cosmetics products consisted of oils and blends for face and body that were prepared by priests, and as to the eyes, there existed black powders, fats, and metals used to enhance the eyeline.

Later on, makeup spread also in Ancient Greece: society was based on the respect of beauty and aesthetic rules, which were respected in the Arts, in architecture, and in sculpture, as well as in physical appearance. Products for body care were highly appreciated and used at those times; in particular, Greeks used to wear whitewash, which is basic lead carbonate, to make complexion look paler. However, whitewash was poisonous, and therefore it was dangerous to wear it.

During the Middle Age, makeup experienced hard times. Taking care of oneself was thought to be a bad thing, in particular by the Church. The re-birth of makeup occurred during the Renaissance, characterized by the appreciation for beauty and classicism. In this era, even in terms of physical appearance everything had to symbolize opulence, wealth, and abundance.

What about the rest of the world? Makeup has always been part of traditions and beliefs throughout the whole world. Think about Ancient Persia, China, and Japan together with its geishas and their fancy makeup, but also about India, where women have always uded henna to dye their bodies and kajal, which is a coal-based substance, to define the eyeline. 

In the second half of the XIX Century, the use of makeup boosted due to the development of the Chemical industry. Over the following centuries, cosmetics industry has been growing more and more up to creating sophisticated but affordable products. With the new millennium, make-up is becoming more natural, not only in terms of the final look, but also in terms of the products chosen. 

Why do people wear makeup?

We have just read that makeup has a 6000-years-old story that starts when it was worn for rituals and religious celebrations. Even though the reasons why people wear makeup have been changing over time, there has always existed a common factor. Makeup is a symbol of one's image and identity: in the past as well as in the present, makeup was and still is today a means to enhance one's look that not only allows us to highlight the qualities we like the most about ourselves, but also it is a bridge that unveils our interior world and our personality.

Wearing makeup is an actual art that allows everyone who wears it to express their identity, independently from biological sex or gender one identifies with. Makeup is a means of communication that enhances one's look and personality. 

Wheter you wear makeup or not, there is no right or wrong when dealing with liking ourselves: if you wear makeup daily, if you wear it on special occasion, or if you don't wear it at all, what is important is that you always feel free to express yourself. 

Anyway, if you are looking for new habits for your makeup routine or if you want to start a new one, it is essential to choose products that do not either harm your skin or the environment. Choosing organic cosmetics is a must-have in your makeup routine! 

Natural makeup with organic cosmetics

It is now the time to uncover the reasons why choosing organic cosmetics for your makeup. Not only will you do good to your skin, but also you will do good to the environment.

Natural and organic cosmetics are so because they respect even the most sensitive skin type and because they respect the environment, having a very low impact on it, starting from production, usage, and up to disposal, thanks to their eco-friendly packaging. To know more about our Natural Cosmetics, read here. 

First of all, let's get things straight: organic cosmetics are cosmetics that contain at least 95% of plant-based or of plant origin ingredients. This means that certified natural cosmetics do not contain silicones, petroleum derivatives, parabens, or other substances harmful to the skin and environmentally polluting.

If you want to know which ingredients our cosmetics include, or to better say not include, you can read the insight on silicones here. 

Therefore, organic cosmetics let your skin breathe without obstruting pores, since they do not contain chemical agents. As to preservatives, in organic cosmetics you will only find natural preservatives. Moreover, organic cosmetics come from a certified organic agriculture and follow an ethic supply chain; they are cruelty-free in terms of animal tests and ingredients of animal origin. 

The natural qualities of our cosmetics are specifically thought for respecting your skin and the environment, but this doesn't mean that you have to make compromises with the lasting or the texture of the product! Keep on reading to find out how to creat a Natural Makeup Routine, which is natural both in products and in the final look.

The No-makeup Makeup Trend

The trend No-makeup Makeup is becoming increasingly popular. It is a makeup that is so light and natural that it seems that you are not wearing it! This trend is very popular among influencers and celebrities, but it is spreading everywhere because it is an easy makeup that lets you enhance your look without being too invasive. The No-makeup Makeup can be done by choosing products with nuances that are the most similar to your natural complexion. 

No-makeup Makeup is popular among all ages because it allows you to enhance your appearance by getting as close as possible to the most authentic and true essence of your face, thereby creating the impression of a natural makeup with nude tones.

To have a Nude look doesn't mean to be without makeup: in a No-makeup Makeup colors play a major role, because the products you use should have nuances that are the most similar as possible to your natural tones. 

A No-makeup Makeup enhances all skin types and give a natural but glowing effect to your look. By choosing products tha suit the most your natural colors, you will achieve a simple and natural makeup that will make your face and your day! 

Must-have for a Natural Makeup Routine

Let's see which are the products that can't be missing in your makeup routine to create a makeup base that adapts to any style but is perfect to be left as it is, without the application of additional products.

If you're looking for products to create a natural No-makeup Makeup look made with natural ingredients that give a nude effect... it's time to reveal our Natural Makeup Routine! The products we offer are formulated with natural ingredients that respect your skin and the environment, and they are designed to help you create a makeup that is natural both in the products and in the final result.

Skincare products

You can't never go without skincare products in your beauty routine. Thw final effect of your makeup will be even better if you use the right products to properly take care of your skin before wearing makeup. Within your skincare routine, the products that can't be missing are: face cleanser, toner, serum, face cream, eye contour cream. If you have any doubts as to the order to follow, just know that you should start with lighter products and let more oily products follow. The correct order is the one listed a few lines up. You can find specific articles on our blog to create skincare routine for impure skins, sensitive skins, dry skins, or mature skins.

Primer

Makeup has to be put on cleansed skin. As soon as you have finished with your skincare routine, go on by applying a primer. Primer is a cosmetics product that makes your makeup last more. It is essential to choose an organic primer right from this stage of your makeup routine, because being a base for other products, it is crucial that it lets your skin breathe without clogging the pores. If you are looking for a 2-in-1 product, we suggest you try our Stay Matte Face Cream, which not only is a mattifying and soothing cream, but it is also a perfect primer. 

Foundation or BB Cream

After applying the primer, proceed with the application of foundation or BB cream, choosing products that match your skin tone as closely as possible to your natural skin color. Avoid choosing shades that are too dark to avoid looking pale: the result could resemble a badly done makeup!

While foundation is a denser and heavier product that may be too much for some skin types, BB Cream (short for Blemish Balm) is suitable for all skin types because it has a light and moisturizing texture that allows your skin to breathe.

If you're looking for a natural BB Cream, we suggest you our BB Cream Like A Dream in three different shades: Fair, for those with light skin and a cool undertone, Sand, for those with light skin and a warm undertone, Beige, for those with darker skin.

Concelear, bronzing powder, and blush

After applying foundation or BB Cream, apply concealer to minimize dark circles or any other imperfections.

Now it's time to apply lighter products: continue by applying bronzer to create shadows on the face; in this case, you can opt for a shade slightly darker than the foundation or BB cream, but don't overdo it because the "overdone" look is just around the corner! After applying bronzer with a brush, apply blush to the cheek area to give your face a rosy complexion. Today, highlighter has taken precedence over blush, perhaps because it is a more versatile product that can be used to illuminate not only the cheeks but also the inner corners of the eyes, the tip of the nose, or the collarbones. If you're looking for an all-natural highlighter, try our Shine Hydro-Gel to naturally highlight the face, cheeks, and décolleté or the Pink Moon Solid Cream, which is illuminating, firming, and antioxidant.

Eye Pencil and Mascara

To enhance your eyes, you can't go without a good black eye pencil and mascara to give your eyes that extra touch.

Our Extreme Black Eye Pencil is a natural pencil with a highly pigmented texture, intense color, and a rich and fluid stroke that allows you to create precise and easily blendable lines. Its formula is enriched with organic Jojoba Oil and Carnauba Wax, making the pencil glide smoothly on the eyelid or inside the eye, making every stroke comfortable and easy to execute. Read more about Extreme Black here!

Lips

To add a touch of color to your lips, try our Maticao lip balms: Maticao Violet, with its soft texture and sweet vanilla scent, protects your lips from cold and external agents, hydrates them with antioxidant and emollient actives, and leaves a light touch of violet; Maticao Raspberry, which leaves a light touch of bright raspberry color, perfect for those who like to brighten their smile effortlessly; and Maticao Peach, which leaves a light touch of matte peach color, perfect for those who love natural and matte finishes.

To create a natural makeup look, these are the products that should be part of your routine. You can enhance it with many other products according to your style and preference. The only limits are your creativity, respect for your skin, and the environment!

If it seems like a lot of products, don't worry: once you get started, it will take you less than 10 minutes to achieve a perfect makeup base to enhance as you like or leave as is for a natural effect!

Conclusion

In conclusion, let's restate the importance of using organic cosmetics: remember that by choosing cosmetics with natural ingredients, you will benefit your skin and the environment. We have seen that by using natural products, you can create a makeup base or a complete makeup look that enhances your appearance and respects nature and your body. However, even if you're not a makeup enthusiast, be a nature enthusiast: if you decide to start a makeup routine from scratch, choose natural cosmetics!

If you're unsure about your skin type and which products are best for you, take the test below to find out! 👇