On the shelves of all cosmetic stores, micellar water is the foundation of a skincare routine that suits any skin type. But how can you use it effectively within your beauty routine, and at what stage should you apply it? Let's discover together!

We all know that removing makeup is essential to have clean, fresh, and purified skin. Among all the products we use to take care of our faces, micellar water holds an essential place in our skincare routine. It's the first step we take to remove makeup, so it's important to understand how to use it best and which steps to follow to maximize its benefits.

Before unveiling all the secrets of this product, let's understand what micellar water is, what it does, its benefits, and what makes it different from other products.

A phenomenal ally in the fight against skin aging, retinol is one of the most loved and at the same time the most discussed ingredients on the beauty scene: let's see why!

His fame precedes him! Retinol, derived from Vitamin A, is the must-have ingredient of many beauty routines that aim to reduce the dreaded signs of aging! But with this ingredient there are not only 'pros': using it without the necessary precautions can bring numerous disadvantages to our skin, certainly not what we want from a treatment that promises to improve the beauty of our complexion!

Natural cosmetics are the safest and most effective ally for face care. Capable of preventing the signs of aging and combating various skin problems, it will accompany your daily beauty routine, giving you a radiant face like never before.

The art of self-production, with 100% natural ingredients, the use of organic solid cosmetics or essential oils, are practices that will improve your skin care with the guarantee of using organic and safe products.

In this content we will deal in detail with the topic of facial care, in particular:

The Impure Skins face line is made up of 5 certified organic products: these are natural, light formulations rich in active and performing ingredients, specifically designed to fulfill the greatest dream of all impure skins, to get rid of shine, blackheads and zits!

We all have the desire to stay fresh and beautiful even as we get older! Unfortunately, everyday life puts a strain on our skin: skin ageing is an entirely natural process, but one that we can fight and slow down!

In this article, you’ll find all our tips, the right beauty routine and the specific treatments to keep your mature skin toned and beautiful, by giving it the nourishment it needs.

There’s a lot of talk about double cleansing, but what is it? And how to do it? Why is it good for your skin? Should it be done every time we cleanse our face? Let's find out everything you need to know about double cleansing!

Does your beauty routine already have so many steps that you don't even wanto to hear about adding one more? What if we told you that double cleansing can really make a difference?

Pure Actives, which are awakening increasing curiosity, are pure active ingredients to be used on the face as a serum or as boosters for creams and serums to reinforce your facial beauty routine. Read on for the answers to the 10 most frequently asked questions about these little wonders.

The chemical peel is a facial treatment that exfoliates in depth and stimulates cell regeneration, for firmer, brighter, smoother skin. The new Pure Active by La Saponaria is the AHA peel, with acids from Italian fruit that have an exfoliating, regenerating, smoothing action.

What is the best way to treat combination and oily skin? How best to take care of it? A complete guide and the products to use, step by step, to make it more beautiful and healthy.

For an effective anti-wrinkle action, you can’t rely on just one product: that’s why it’s important to build personalised beauty routines that are tailored to your needs, using different products that complement each other and amplify each other's potential. Let's find out how.

Hyaluronic Acid is one of the molecules that is a natural component of our skin, with the ability to maintain the shape and resistance of our connective tissue.
With the passage of time, however, its regeneration inevitably becomes slower, and this leads to the formation of visible wrinkles and blemishes on the skin. This is why hyaluronic acid is widely used in cosmetics.