Growing old is a completely natural process: it is part of life. But what are the causes that lead to wrinkles? How can we treat our skin naturally to keep it moisturised, soft and radiant over time?

The first wrinkles appear around the age of 30 and look like thin furrows in the skin. The areas of the face where they begin to appear are around the mouth, eyes and forehead, the famous frown lines. These are in fact the most mobile areas of our face, the ones that we move the most with all our facial expressions and that make our face expressive and alive.

In this article we will see:

• Wrinkles: what they are and how they form
• The causes of wrinkles
• Traditional Chinese Medicine: Wrinkles and their meanings
• Skin care for mature skin
• How to build a beauty routine

In the changing seasons or in periods of severe stress it is normal to witness copious falls of hair. Here are some tips on how to prevent hair loss with natural methods, to have a healthy and beautiful hair always, at any time of the year!

One of the steps of a proper beauty routine should never be without exfoliation, the beauty treatment that stimulates cell turnover, providing deep cleansing and smoother, brighter and firmer skin!

Dry, chapped lips are a frequent condition. Here are the ingredients you should not forget to take care of your lips in a natural way.

A smile is that curve that straightens everything. Taking care of our smile is really very important, and not only as a purely aesthetic matter: dry and chapped lips can be very painful and annoying! Let's see together how to do it and which ingredients cannot be missing in the care of our lips!

There are times of the year when we all feel a bit tired and weighed down! It is a classic that it happens at the change of season or immediately after holidays and festivities! What do we need? A detox! Here are our targeted tips for feeling lighter and more vital, purifying our whole body both inside and out.

How should the perfect Christmas gift be? According to us, it should be useful, beneficial for the user and the environment, and of course, it shouldn't break the bank! So here's a brief guide to the perfect gift to avoid pre-Christmas anxiety and find useful and original gift ideas for your boyfriend or girlfriend, friends, colleagues, neighbors, relatives, and everyone dear to us!

Many people hate it, but some enjoy it: rushing through the city streets in search of the last-minute gifts for friends and family is for many the true essence of Christmas. But what if this time we didn't let anxiety take over? Here's a small guide with a thousand ideas for useful and original Christmas gifts to find the perfect gift for friends and family. What will you find in this article:

Having fragile and dull nails is a very common issue whose causes are several, such as following an unhelathy diet, going through stressful periods of time, or being exposed to external agents. Let's break down the causes together to find out what the natural remedies to take care of fragile nails are.

Hands are our calling cards and having healthy and strong nails plays a major role in the aesthetic of our hands. What can we do if our nails tend to break? The issue of fragile nails is caused by different factors, but luckily there exist many remedies to make them stronger and longer. Reading through this article, you will find out tips and DIY remedies to naturally take care of fragile nails. Here there are the contents of the article:

Do you have oily hair and have already tried everything? Actually, it's not because of your hair, but it's due to your scalp, which needs care and pampering. In this article, we will recommend you some remedies for oily hair with dandruff and explain the right (and wrong!) steps to follow to finally have light and healthy hair!

Just like facial skin, which can be oily or combination, the scalp too can have this problem, often due to increased sebum production. But what is sebum? Sebum is a natural oily substance produced at the hair follicles' level, and it serves to keep the skin soft and hydrated, and it protects it from dust, pollutants, wind, and sunlight.

Fragile and fine hair? Dry hair that breaks easily? Or unruly and frizzy? If you want stronger, more manageable, and shinier hair, Hair Actives come to your rescue – 3 concentrated solutions for unruly manes! Let's take a closer look at their features, how to use them, and who can benefit from them.

They are lightweight and suitable for all hair types, providing nourishment to both the strands and the roots: they are the new Hair Actives from La Saponaria, here to revitalize our hair and make it shine like never before. They are:

A recent beauty trend that has gained traction is the use of rosemary for scalp massages. Rosemary is also trending as a special ingredient in strengthening and lengthening hair treatments. The claim is that rosemary has the power to accelerate hair growth. Myth or reality? The ancient technique of Hair Oiling has deep roots. Let's explore it together!

Does rosemary really make hair grow faster and stronger? In this article, we'll delve into how this belief has spread and how to perform a scalp massage with rosemary or rinse with rosemary water to test the actual effectiveness of what thousands of influencers assert. Here's what you'll find in this article:

All objects have a value, some more than others! We don't like intensive cultivation and industrial production but we prefer small projects with an intense degree of love and passion! Here is our commitment to an ethical and supportive supply chain, which benefits the environment and the people who live there, as in the case of Lotus, our soap dish with an ethical heart.

As you know, here at La Saponaria we care about all those projects that have a high social value, which improve the living conditions of communities and represent an important grain for improving those around the world. For this reason, in our aware cosmetics you can often find the "fair trade supply chain" icon which signals the presence of at least one Fair Trade ingredient.

We love to carefully choose the raw materials that make up our cosmetics and, for this reason, when it is not possible to use local products as in the case of Argan Oil, we make sure that the ingredients that come from afar are not only of excellent quality and organic, but which are also part of Fair & Solidarity projects in support of less advantaged communities.

Sometimes, together with our cosmetics designed and produced in our perfumed laboratory in Pesaro, you can also find some accessory products which are the result of the artisanal work of communities in distant lands, as in the case of our Cotton make-up remover wipes and the new Lotus ceramic soap dish. Fair Trade projects are important because they guarantee fair compensation to the workers involved and very often part of the proceeds is reinvested in the local community in social projects aimed at promoting self-entrepreneurship.

Protecting the skin with sunscreens is a rule that must be followed for the good of our skin, but sunscreen must be used correctly. Here are the 10 common mistakes that are usually made with sunscreen: it is very important to know how to recognize them in order to avoid them and... keep our skin safe!

Protecting the skin from the sun's rays is a fundamental step in preserving its health. Using sunscreen is essential to ensure effective defense, but mistakes are often made that can compromise the effectiveness of sunscreen. In this article, we will explore the 10 most common mistakes that are usually made when applying these products. It is vitally important to recognize and avoid them to keep our skin safe. Here's what they are: