It is essential to choose the right products to hydrate and nourish your skin from the very first cleansing step. No miracles are needed, but it takes perseverance, dedication, and patience to achieve the skin you have always wished for. And as you find the perfect ally to your skin care routine, there are no doubts: your skin will glow as never before.

Reading through this article, the importance of hydrating the skin from the very first cleansing step will be highlighted, thanks to the use of products that are enriched with nourishing ingredients. Here it is what you are about to learn:

This article is a step-by-step guide to help you to take care of your dry skin. It also includes some suggested products that make your skin look better and healthier and to say goodbye to itching and redness!

Keratin is naturally present in our bodies and it gives structure, strength, and density to our hair, eyelashes, and nails. But what do we do when our body produces less of it? Vegetable keratin comes to support us!

Keratin treatments and products offer increased strength and elasticity to the hair. Vegetable keratin is used in many hair products and helps prevent weakening, but this is just one of its several uses. Let's find out together what vegetable keratin is and how to use it to strengthen and illuminate our hair!

On the shelves of all cosmetic stores, micellar water is the foundation of a skincare routine that suits any skin type. But how can you use it effectively within your beauty routine, and at what stage should you apply it? Let's discover together!

We all know that removing makeup is essential to have clean, fresh, and purified skin. Among all the products we use to take care of our faces, micellar water holds an essential place in our skincare routine. It's the first step we take to remove makeup, so it's important to understand how to use it best and which steps to follow to maximize its benefits.

Before unveiling all the secrets of this product, let's understand what micellar water is, what it does, its benefits, and what makes it different from other products.

Fragile and fine hair? Dry hair that breaks easily? Or unruly and frizzy? If you want stronger, more manageable, and shinier hair, Hair Actives come to your rescue – 3 concentrated solutions for unruly manes! Let's take a closer look at their features, how to use them, and who can benefit from them.

They are lightweight and suitable for all hair types, providing nourishment to both the strands and the roots: they are the new Hair Actives from La Saponaria, here to revitalize our hair and make it shine like never before. They are:

A recent beauty trend that has gained traction is the use of rosemary for scalp massages. Rosemary is also trending as a special ingredient in strengthening and lengthening hair treatments. The claim is that rosemary has the power to accelerate hair growth. Myth or reality? Let's explore it together!

Does rosemary really make hair grow faster and stronger? In this article, we'll delve into how this belief has spread and how to perform a scalp massage with rosemary or rinse with rosemary water to test the actual effectiveness of what thousands of influencers assert. Here's what you'll find in this article:

All objects have a value, some more than others! We don't like intensive cultivation and industrial production but we prefer small projects with an intense degree of love and passion! Here is our commitment to an ethical and supportive supply chain, which benefits the environment and the people who live there, as in the case of Lotus, our soap dish with an ethical heart.

As you know, here at La Saponaria we care about all those projects that have a high social value, which improve the living conditions of communities and represent an important grain for improving those around the world. For this reason, in our aware cosmetics you can often find the "fair trade supply chain" icon which signals the presence of at least one Fair Trade ingredient.

We love to carefully choose the raw materials that make up our cosmetics and, for this reason, when it is not possible to use local products as in the case of Argan Oil, we make sure that the ingredients that come from afar are not only of excellent quality and organic, but which are also part of Fair & Solidarity projects in support of less advantaged communities.

Sometimes, together with our cosmetics designed and produced in our perfumed laboratory in Pesaro, you can also find some accessory products which are the result of the artisanal work of communities in distant lands, as in the case of our Cotton make-up remover wipes and the new Lotus ceramic soap dish. Fair Trade projects are important because they guarantee fair compensation to the workers involved and very often part of the proceeds is reinvested in the local community in social projects aimed at promoting self-entrepreneurship.

Protecting the skin with sunscreens is a rule that must be followed for the good of our skin, but sunscreen must be used correctly. Here are the 10 common mistakes that are usually made with sunscreen: it is very important to know how to recognize them in order to avoid them and... keep our skin safe!

Protecting the skin from the sun's rays is a fundamental step in preserving its health. Using sunscreen is essential to ensure effective defense, but mistakes are often made that can compromise the effectiveness of sunscreen. In this article, we will explore the 10 most common mistakes that are usually made when applying these products. It is vitally important to recognize and avoid them to keep our skin safe. Here's what they are:

Sensitive, thin, fragile: these are the characteristics shared by the skin of babies and newborns, still 'immature' compared to that of adults and therefore more subject to external aggressions. To have babies with always soft and healthy skin, small tricks and lots of loving care are necessary!

New mothers know it well: protecting their children's skin can be a real feat! Between redness, dryness and eczema, crying is always around the corner!

Not to mention the numerous 'dangers' lurking outside: both the harsh winter climate and the hot summer days put our children's ultra-delicate skin to the test and expose it to cracks, burns and sensitizations. So let's see how to avoid these annoyances to our little ones!

Summer is the perfect time to spend time outdoors with our little ones, whether it's a day at the beach or a trip to the mountains. However, it is important to remember that the skin of babies and children is particularly sensitive to the sun's rays, and sunscreen is essential to preserve its health. But which one to choose? How to orient yourself?

What is the best sunscreen for infants? And for children? Are there any organic and safe alternatives? Yes! In this article, we will explore the importance of protecting the skin of the little ones from the sun, and we will discover the features and benefits of organic sunscreens for infants and children:

The delicate skin of infants and children
What is the best sunscreen for infants?
Sunscreens for children and infants: pay attention to SPF
Sunscreens for children and infants: choosing between physical or chemical filters
Sunscreens for children and infants: other features and tips
      The importance of application
      An ideal sunscreen for infants and children? It must be water-resistant
      Infants and young children? Better in the shade
Osolebio: the organic sunscreen for children and infants
Conclusion: the organic sunscreen for children and infants

Summer is finally here: time to dust off your lighter clothes and sunglasses! As the season changes, it is also very important to take care of our skin in a different way than in previous months, keeping in mind some precautions, and learning to use the right products for a correct summer beauty routine.

The skin is the largest organ of our body and is of enormous importance because it performs the relevant barrier function offering effective protection from external physical, chemical and thermal agents.

The skin is also a sense organ and let's not forget the importance it also has in everyone's social life, through the skin we transmit information, sensations and emotions.

That said, contrary to what we hear in commercials on TV and in newspapers, the skin does not get used to cosmetic products, but needs change based on seasonality, hormonal situation and psycho-physical conditions.

Especially in the hot seasons it is important to maintain a correct summer beauty routine by carefully monitoring the state of hydration, redness, sebaceous secretions and the appearance of pimples.

Summer is not exactly the season most loved by our hair! Between a sunbath and a dip in the sea or in the pool, you may notice that your hair has become duller, more brittle and dry. It's all the fault of the sun, heat, salt, chlorine and sweat that can attack the beauty of our hair and make it more difficult to tame.

To avoid having to deal with a drastic cut at the end of summer, you can intervene in time and take advantage of a few tips and the power of natural ingredients to nourish and restructure your hair and show off healthy and shiny hair all year round! Together we will discover why it is important to protect our hair before and after exposure to the sun